“…The concept of attractiveness for business development is a research area that is among the most difficult to define, as it combines different interrelated aspects of favourable conditions for doing business, investment, living, working, learning and travelling. Therefore, we find overlapping concepts such as investment attractiveness (Godlewska-Majkowska, 2018;Strzelczyk, 2015), business environment (Kisel ' akov a et al, 2019), economic environment (Dub e et al, 2016), business climate (Conroy et al, 2017), economic performance (Chin, 2020), market environment (Budzy nska, 2016), country characteristics (Kotler et al, 2019) and geomarketing (Ramadani et al, 2018). Research that focuses on location-specific rather than country-specific factors and that addresses issues of business development rather than the attraction of investment, uses the concept of a location's attractiveness for business development (Dub e et al, 2016;Godlewska-Majkowska, 2018;Ramadani et al, 2018).…”