“…Firms' incentives to differentiate their products, however, may be limited by various factors, like the elasticity of demand and its concentration on particular varieties of products (De Palma et al., ; Economides, ; Neven, ; Böckem, ; Tabuchi and Thisse, ; Rath and Zhao, ), R&D externalities between firms (Mai and Peng, ), uncertainty about consumers' preferences (Rhee et al., ) products' characteristics (Bester, ; Christou and Vettas, ) or costs (Matsushima and Matsumura, ), and collusion (Friedman and Thisse, ; Colombo, )…”