The interaction between cellular factors and polyoma virus (Py) DNA was investigated by using a gel retention assay. Nuclear extracts from various cell lines (NIH 3T3, NIH 3T6, LTK-, F9) contained proteins that formed specific and distinct complexes with Py B enhancer fragments of either wild-type or F9-4 mutant origin. The presence of an excess amount of other well-characterized DNA sequences, including the Py A enhancer, the murine sarcoma virus enhancer, and the simian virus 40 enhancer-promoter region, did not interfere with this protein-DNA interaction. However, a fragment previously defined as containing the lymphotropic papovavirus enhancer shares the binding of some common factor. This observation, in combination with the results of retention gel assays at different Mg2+ concentrations, indicates the interaction of several nuclear factors and Py DNA. The assay systems that were used allowed a distinction between some factors on the basis of their different biochemical and sequence requirements. The contact sites of these complexes were mapped to the B enhancer region of Py with Bal 31-derived mutant restriction fragments and ExolI nuclease and are compatible with the functional domains determined in vivo.Transcriptional regulation of eucaryotic genes is dependent on the interaction between cellular factors and signal structures on the template, like promoters and enhancers (7,16,17,19,24). The investigation of these interactions is essential for understanding the mechanisms involved in the control of gene expression.Of particular interest are studies focusing on genes that are expressed in a cell-type-specific or -inducible manner. The immunoglobulin heavy-chain gene (C,u) enhancer (2, 9), the control region of the chicken 3-globin gene (8), the insulin gene enhancer (H. Ohlsson, personal communication), and the Drosophila melanogaster heat shock regulatory region (35,36,45,50,51) are examples that have been analyzed in some detail. In addition to these specifically expressed genes, a nuclear factor (Spl) has been described (5, 6) and partially purified; it interacts with the 21-base-pair (bp) repeats of the simian virus 40 (SV40) early promoter and with the cellular promoter elements of the human metallothionein gene (7), the mouse dihydrofolate reductase gene (7), and a cloned fragment from the monkey genome (14), as well as the herpes simplex virus thymidine kinase promoter (20, 21). In the latter case an additional factor is necessary for efficient gene expression, indicating that Spl can also act in a specific manner in connection with other factors. The same might also be true for factors interacting with transcriptional enhancer elements. For example, the SV40 enhancerpromoter is active in pluripotent embryonal carcinoma cells (15), as well as in cell types of different origin, including fibroblastoid, epitheloid, and hematopoietic cells (31). This cell-type preference (25) could be explained provided that, in addition to general factors, species-or cell-type-specific proteins would favor interact...