Contradicting rational choice, people sometimes do not want information even if it is free (information avoidance). People may want to enjoy the pleasure of unhealthy food wrapped in plastic packaging today and do not want to be informed about the long-term consequences for their health and the environment. Using a quota-representative survey of the German population (N=1,000), we aim to identify behavioral determinants that are associated with information avoidance in the food sector. Participants are asked to what extent they do (not) want to receive information in the realm of the food sector using 10 different hypothetical situations. Information avoidance is measured on a 5-point Likert scale (1=“Definitely want to know” to 5=“Definitely don’t want to know”). This procedure ensures that relatively poor people do not give systematically biased answers due to a lack of financial resources. Our findings can be summarized as follows: First, preferences/personality traits can partly predict information avoidance. For example, positive reciprocity, altruism, internal locus of control, and self-esteem are negatively associated with information avoidance. The relevance of trust and patience is limited to environmental-related consequences. Second, individuals are less willing to forgo information the better they rate their health status. Dietary habits can better predict information avoidance than diseases such as food allergy, cardiovascular, cholesterol, or diabetes. Third, women and men are more likely not to avoid information if they find it useful. Risk-seeking, altruism, and positive reciprocity are, roughly speaking, stronger negatively pronounced with men—trust is stronger negatively pronounced with women.