Locus of the Information Familiarity Effect in the Search of Computer Menus

Somberg, Benjamin L.; Picardi, Maria C.

doi:10.1177/154193128302700917

Cited by 20 publications

(6 citation statements)

References 5 publications

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“…Seeking information also depends on the degree of knowledge or familiarity with the destination; thus, travellers intending to visit a destination for the first time are expected to search for a broader and greater volume of information than travellers who are returning to a destination (Woodside & Dubelaar, 2002). Moreover, some authors have found a relationship between the reaction time and the way people search for information according to the degree of familiarity (Somberg & Picardi, 1983). It is claimed that when surfers browse websites they analyse them in one of two ways: either by scanning, that is the browser rapidly glances at the site to seek relevant details, or by dedicating closer attention, that is the browser spends more time reading and analysing information.…”

Section: Hypothesis 1a the Content Item "Number Of Activities" Will mentioning

confidence: 99%

Designing a hotel website: An empirical analysis for a classic destination using a conjoint experiment

Huertas-García

Gázquez–Abad

Forgas-Coll

et al. 2014

SAJBM

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Internet has become one of the most important channels for the promotion and sale of services related to tourism. As a result, producers and distributors alike are keen to resolve the question as to which factors will determine website choice by internet browsers. In this paper we develop an experiment to determine the factors that need to be taken into consideration when designing a website for a mature, familiar tourist destination. To this end, the basic factors shaping the architecture of a website are theoretically described and, based on the results of a conjoint experiment, the main factors influencing a website for a classic destination are extracted. Our results suggest that a website that includes objective information (e.g., price, activities of interest, number of rooms) and multiple photos has a positive influence on customer perceptions. The paper also makes an important methodological contribution, as it proposes a new design for calculating the weight of the factors, interactions of two factors and the factors squared.

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Section: Hypothesis 1a the Content Item "Number Of Activities" Will mentioning

confidence: 99%

Designing a hotel website: An empirical analysis for a classic destination using a conjoint experiment

Huertas-García

Gázquez–Abad

Forgas-Coll

et al. 2014

SAJBM

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“…Clearly, there are semantic issues in visual search [Card 1982;McDonald et al 1983;Somberg and Picardi 1983]. When searching for a target in a visual layout, the semantic relationship between the precue and the target, and between the target and the group labels, will affect the usefulness of the labels.…”

Section: Methodsmentioning

confidence: 99%

Visual search and mouse-pointing in labeled versus unlabeled two-dimensional visual hierarchies

Hornof

2001

ACM Trans. Comput.-Hum. Interact.

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An experiment investigates (1) how the physical structure of a computer screen layout affects visual search and (2) how people select a found target object with a mouse. Two structures are examined-labeled visual hierarchies (groups of objects with one label per group) and unlabeled visual hierarchies (groups without labels). Search and selection times were separated by imposing a point-completion deadline that discouraged participants from moving the mouse until they found the target. The observed search times indicate that labeled visual hierarchies can be searched much more efficiently than unlabeled visual hierarchies, and suggest that people use a fundamentally different strategy for each of the two structures. The results have implications for screen layout design and cognitive modeling of visual search. The observed mouse-pointing times suggest that people use a slower and more accurate speed-accuracy operating characteristic to select a target with a mouse when visual distractors are present, which suggests that Fitts' law coefficients derived from standard mouse-pointing experiments may under-predict mouse-pointing times for typical human-computer interactions. The observed mouse-pointing times also demonstrate that mouse movement times for a two-dimensional pointing task can be most-accurately predicted by setting the w in Fitts' law to the width of the target along the line of approach.

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“…Although in HCI the studies of familiarity started long before the era of WWW (e.g. [9]), currently the number of corresponding works is rather limited. In a study of effect of user familiarity with a website on its perceived privacy [10], the authors described cognitive and affective functions of familiarity.…”

Section: Methodsmentioning

confidence: 99%

Impact of familiarity on information complexity in human-computer interfaces

Bakaev

2016

MATEC Web Conf.

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Abstract.A quantitative measure of information complexity remains very much desirable in HCI field, since it may aid in optimization of user interfaces, especially in human-computer systems for controlling complex objects. Our paper is dedicated to exploration of subjective (subject-depended) aspect of the complexity, conceptualized as information familiarity. Although research of familiarity in human cognition and behaviour is done in several fields, the accepted models in HCI, such as Human Processor or Hick-Hyman's law do not generally consider this issue. In our experimental study the subjects performed search and selection of digits and letters, whose familiarity was conceptualized as frequency of occurrence in numbers and texts. The analysis showed significant effect of information familiarity on selection time and throughput in regression models, although the R 2 values were somehow low. Still, we hope that our results might aid in quantification of information complexity and its further application for optimizing interaction in human-machine systems.

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Locus of the Information Familiarity Effect in the Search of Computer Menus

Cited by 20 publications

References 5 publications

Designing a hotel website: An empirical analysis for a classic destination using a conjoint experiment

Designing a hotel website: An empirical analysis for a classic destination using a conjoint experiment

Visual search and mouse-pointing in labeled versus unlabeled two-dimensional visual hierarchies

Impact of familiarity on information complexity in human-computer interfaces

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