“…Therefore, they play a vital role in the supply chain. Previous research points out that this critical link has gradually been weakened by the shortage of log truck drivers (Conrad IV, 2018; Gc et al, 2020; Koirala et al, 2016; Malinen et al, 2014) owing to a broad spectrum of structural factors, including decreasing profit margin (Casavant et al, 2009), increasing operating costs (He et al, 2021), variability in the availability of markets (Koirala & Kizha, 2017), lack of proper internal marketing strategies (S. L. Taylor & Cosenza, 1998), long waiting times in harvest sectors (Koirala et al, 2016), and high sawmill turnaround times (Conrad IV et al, 2018b). Most of these problems are interrelated, and decreasing profit margins result from multiple exogenous and endogenous factors (Conrad IV et al, 2018b) that the logging companies have limited control over, which we elaborate on below.…”