Abstract:This article deals with new locative and multimodial media formats, which yield aspects of city histories, re-evaluating their cultural and also their touristic image. The analysis explores the shift from written city guides and building inscriptions to multimodal products (websites, apps) by focussing on two central techniques: the various forms of adressing and the linguistic description for localization, specifically local deicitica. Analogical to the “recipient design” as a basic concept of conversation an… Show more
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