‘London, Paris, New York, and Collingwood’: Reconsidering Pre-1945 Australian Fashion

Peers, Juliette

doi:10.1080/14434318.2009.11432604

Australian and New Zealand Journal of Art

2009

DOI: 10.1080/14434318.2009.11432604

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‘London, Paris, New York, and Collingwood’: Reconsidering Pre-1945 Australian Fashion

Juliette Peers¹

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“…2 2 See Peers (2009) for an overview of Australian fashion before 1945, which is beyond the scope of this paper.…”

mentioning

confidence: 99%

Changing geographies of fashion during COVID‐19: The Australian case

Brydges

Heinze

Retamal

2021

Geographical Research

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COVID‐19 has impacted a range of industries, of which the fashion industry is no exception. Here, we examine the effects of COVID‐19 on the geographies of that industry in Australia. We use a path‐dependency framework to understand the evolution of the Australian fashion industry and to evaluate the impact of COVID‐19 as an external shock to this evolution. The Australian fashion industry has been hit particularly hard by the pandemic. Drawing upon a qualitative methodology and associated set of methods consisting of 24 semi‐structured interviews with key industry actors, we explore three key themes. First, we examine the impact of COVID‐19 on firm dynamics, investigating how fashion brands have navigated a period of significant uncertainty through a combination of highly nimble internal business practices and industry collaborations. Second, in light of unstable globalised supply chains, we consider the important role of local garment production in supporting industrial resilience. Third, we explore how changing consumption behaviours are altering the retail geographies of the Australian fashion industry in both physical and virtual spaces. Based on our analysis of preliminary results, we reflect on the suitability of an evolutionary approach in this context and outline a number of themes of future research.

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“…2 2 See Peers (2009) for an overview of Australian fashion before 1945, which is beyond the scope of this paper.…”

mentioning

confidence: 99%

Changing geographies of fashion during COVID‐19: The Australian case

Brydges

Heinze

Retamal

2021

Geographical Research

View full text Add to dashboard Cite

show abstract

Diversity and democratization of Dior in Australia: Social factors in fashion modification in the 1940s–50s

Hackett

2020

Journal of European Popular Culture

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Christian Dior’s 1947 ‘New Look’ collection has been widely examined for its influence on both haute couture and clothing styles in the 1950s. In the Australian context, Margaret Maynard examined how the New Look was marketed through the ideological positioning of women’s roles in the domestic sphere. This marketing campaign was spearheaded by two business syndicates who brought a series of French Fashion Parades to Australia in the late 1940s through the 1950s. Despite the hype around the parades, just how much the fashions were adopted by the wider public has not been measured. Australians did not adopt the New Look unchanged, instead local sensibilities, climate and culture meant modification was inevitable.Through examining home-sewing patterns, photographs of key cultural events and images from popular magazines from the period, this article establishes how the New Look was modified in the Australia. Results show that despite the many women who were eager to embrace the new fashion, many more were reticent, clinging in particular to the shorter hemlines they had adopted during the war years. This led to a hybrid style that both followed the French lead and suited Australian society. French designers, keen to expand their business empires through licensing, responded to these adaptions, incorporating elements into their later collections. This represented a step away from the trickle-down model. This changing dynamic gave Australian customers the confidence to demand more from the fashion designers and to adapt fashion to suit the Australian context. By examining the impact of Dior’s New Look through the lens of ordinary Australian women, the influences of both the designer and his customers on the evolution of post-Second War World are exposed.

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‘London, Paris, New York, and Collingwood’: Reconsidering Pre-1945 Australian Fashion

Cited by 2 publications

References 5 publications

Changing geographies of fashion during COVID‐19: The Australian case

Changing geographies of fashion during COVID‐19: The Australian case

Diversity and democratization of Dior in Australia: Social factors in fashion modification in the 1940s–50s

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