Long-Haul Travel Motivation by International Tourist to Penang

Shahrin, Norkamaliah; Marzuki, Azizan

doi:10.5772/intechopen.72411

Cited by 2 publications

(2 citation statements)

References 22 publications

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“…However, Tavares et al (2016) and Marrocu et al (2015) revealed an insignificant statistical relationship between income and total expenditure. Several studies on trip characteristics indicate that length of stay, trip organization loyalty to the destination, type of trip, travel size, destinations visited, travel companion, facilities, and means of payment have a direct influence on tourist expenditure (Brida and Scuderi, 2013;Marrocu et al, 2015;Mudarra-Fernández et al, 2019;Pulido-Fernández, Cárdenas-García and Carrillo-Hidalgo, 2016;Shahrin and Marzuki, 2018). Similarly, Craggs and Schofield (2009) showed that people coming with their families are medium to heavy spenders, whereas those coming with work colleagues tend to be light spenders.…”

Section: Traveler and Trip Characteristicsmentioning

confidence: 99%

“…Price competitiveness affects tourism demand (Morris, Wilson & Bakalis, 1995), attractiveness (Tsounta, 2008), and development. Some scholars investigated the composition Scuderi, 2013; Marrocu et al, 2015;Mudarra-Fernández et al, 2019;Pulido-Fernández, Cárdenas-García, & Carrillo-Hidalgo, 2016;Shahrin & Marzuki, 2018). Similarly, Craggs and Schofield (2009) showed that people coming with their families are medium to heavy spenders, whereas those coming with work colleagues tend to be light spenders.…”

Section: Price Competitivenessmentioning

confidence: 99%

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Investigating the determinants of outbound long-haul tourist daily expenditure and length of stay

et al. 2022

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This study investigates the determinants of long-haul tourists’ daily expenditure and length of stay. Relative price competitiveness, travel party size, activity engagement in entertainment, and trip organization method affect both daily spending and length of stay. Income and engagement in outdoor activities further contribute to predict daily expenditure, whereas activity engagement in nature and culture activities significantly affects the length of stay. The study presents helpful information to stakeholders responsible for outbound long-haul tourist destination policy and planning in mature and emerging destinations.

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Section: Traveler and Trip Characteristicsmentioning

confidence: 99%

Section: Price Competitivenessmentioning

confidence: 99%

Investigating the determinants of outbound long-haul tourist daily expenditure and length of stay

et al. 2022

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Effects of Tourist Motivation on Tourism Planning: A Case Study of Domestic Tourists in Vietnam

Ngoc,

Omar,

Chau Ngan

2024

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Tourist motivations is a fundamental aspect of tourism planning as it enhances marketing efforts, product development, competitive positioning, and facilitates informed policymaking. As such, the present study provides accurate data with which to develop tourism planning in Vietnam based on the push motivation and pull motivation factors of Vietnamese domestic tourists. A quantitative method, namely, a questionnaire that was designed based on a self-desk study, expert opinions, and tour guide opinions, was used to collect data. Out of 670 questionnaire returned, 664 were ultimately usable for analysis. Descriptive analysis, factor analysis, and regression binary logistic models were then used to analyse the collected data. Seven important push motivation factors, namely, fulfilling prestige, fun and entertainment, escape, family and friends' togetherness, fulfilling spiritual needs, social relationships, and gaining knowledge were identified as important to Vietnamese domestic tourists. Meanwhile, the four important pull motivations for Vietnamese domestic tourists were events and activities; destination's facility, service, and trip sponsor; historical and cultural attractions; and natural resources. The findings can be used to develop tourism planning for domestic tourism in Vietnam. Destinations may use the insights on tourist motivations to attracts tourists and provide them with fulfilling experiences, which would, ultimately, contribute to the overall success and sustainability of Vietnam's tourism industry. Besides, the findings contribute to extant literature on the tourist motivations and tourist behaviours of Vietnamese domestic tourists. Lastly, the case study of Vietnam may serve as confirmation of the value of tourist motivations in tourism planning.

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Long-Haul Travel Motivation by International Tourist to Penang

Cited by 2 publications

References 22 publications

Investigating the determinants of outbound long-haul tourist daily expenditure and length of stay

Investigating the determinants of outbound long-haul tourist daily expenditure and length of stay

Effects of Tourist Motivation on Tourism Planning: A Case Study of Domestic Tourists in Vietnam

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