A single transient dose of estradiol-17fi is sufficient to elicit the permanent induction of hepatic estrogen receptor mRNA, which is induced 18-fold (from 0.13 to 2.4 molecules per cell) and then remains fully induced for at least 125 days. In primary liver cultures, extremely low concentrations of estradiol-17fi, which are below the Kd of the Xenopus laevis estrogen receptor, maintain persistent induction of estrogen receptor mRNA but not of estrogen-inducible vitellogenin mRNA. These data and the ability of the antiestrogen, hydroxytamoxifen, to reverse persistent induction of estrogen receptor mRNA, support a model in which transient doses of estradiol-17fi induce the estrogen receptor and thereby establish an autoregulatory loop. The low levels of estradiol-17P normally circulating in male X. laevis and the elevated level of receptor provide sufficient hormone-receptor complex to permanently maintain the induced level of expression of the estrogen receptor gene. The permanent induction of the estrogen receptor may be the regulatory switch that results in the persistent expression of a recently identified class of proteins that exhibit long-term responses to estrogen.A central problem in the molecular biology of development is the question of how the expression of genes encoding gene regulatory proteins is controlled. Variations in the levels of these regulatory proteins initiate a cascade of long-term changes in the expression of genes subject to developmental regulation and tissue-specific expression. The recent observations that the retinoic acid receptor, which is likely to play a key role in vertebrate morphogenesis, and the transcription factor SP1, are members of the superfamily of DNA-binding proteins containing metal-binding fingers (1)(2)(3)(4), reinforces the conclusion that this superfamily includes many eukaryotic gene regulatory proteins. Since other members of this superfamily mediate the effects of steroid hormones (5-15) and are oncogenes (14), they are currently generating intense research interest. The steroid hormone receptors currently represent some of the best-understood models for nuclear receptor proteins containing metal-binding fingers (reviewed in refs. 3, 5, 6, and 14). Although a great deal of progress has been made in both the identification of DNA sequences that interact with steroid hormone receptors and in the cloning of hormone receptors, very little is known about control of the expression of steroid hormone receptors and other nuclear receptor genes (3,5,6,14 on days 0, 2, 4, and 6 of the 14-day study of induction in vivo. Two animals were used for each time point. For the study of the long-term effects of estradiol in vivo, male X. laevis received a single 2-mg dose of estradiol-17P on day 0.