The Great Wall, as a globally important large-scale linear cultural heritage asset, is an example of the integration of architecture and landscape, demonstrating the interaction and feedback between heritage and the environment. In the context of advocating the holistic protection of cultural heritage and surroundings, this study utilizes landscape character assessment (LCA) to identify the landscape character of the Great Wall heritage area. Taking the heritage area of the Great Wall in Beijing, China, as an example, principal component analysis (PCA), two-step clustering, and the eCognition software were used to identify and describe the landscape character types, and the interaction mechanism between heritage and the environment was further explored through the reclassification process. A total of 20 landscape character types and 201 landscape character areas were identified in the study area, and a deep coupling relationship between heritage and the environment and cultural landscape spatial patterns were found in the core heritage area. The heritage and environmental character of linear heritage areas should be integrated so as to protect, manage, and plan cultural heritage areas at the landscape level. This study identifies and describes the character of the coupling of heritage and the environment in the Great Wall area for the first time, expands the types and methods of landscape character assessment, and carries out the exploration to combine natural and cultural elements of large-scale linear cultural heritage areas.