found that three-fourths of tobacco users used at least one type of smokeless tobacco [1]. Only 5.8% of everdaily smokeless tobacco users reported quitting the use of smokeless tobacco. The ever-daily smokers had a relatively better quit ratio (16.8%). Nearly one-third of the smokeless tobacco users had attempted quitting in the previous 12 months, but most of them had relapsed. These data underline minimal tobacco cessation among smokeless tobacco users in India.Knowledge, attitudes and behavioural intentions are mediators of quit attempts and sustenance of cessation. Mass media messaging, warning labels, and advice by healthcare providers have been three chief interventions under the national tobacco control program (NTCP). A significant change in the warning labels on smokeless