2021
DOI: 10.1016/j.techfore.2020.120468
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Long-term strategic thinking, the Themis method and the future of food

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Cited by 5 publications
(3 citation statements)
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“…In the first place, ST aids SMEs in spotting and seizing market opportunities. This is due to the fact that business people that use ST are able to compile and analyse market data to find new trends and client demands (Ginanneschi, 2021;Pagani, 2009;Pagani and Otto, 2013). They make use of this data to create cutting-edge goods and services that cater to the requirements of their target clients.…”
Section: Strategic Thinking and Entrepreneurial Performancementioning
confidence: 99%
“…In the first place, ST aids SMEs in spotting and seizing market opportunities. This is due to the fact that business people that use ST are able to compile and analyse market data to find new trends and client demands (Ginanneschi, 2021;Pagani, 2009;Pagani and Otto, 2013). They make use of this data to create cutting-edge goods and services that cater to the requirements of their target clients.…”
Section: Strategic Thinking and Entrepreneurial Performancementioning
confidence: 99%
“…Scenario analyses show that feeding nine billion people (likely 10 in 2050; Godfray, Beddington, et al, 2010) will rather require an additional effort in the exploitation of available natural resources (from arable land to water for agricultural purposes), intensive but “hopefully” sustainable farming/breeding, and further industrial processing. Even climate change (the result of human activities and part of the larger “environmental degradation” megatrend; Ginanneschi, 2021) could reduce the stock of healthy food and compromise its qualities (Dixon, 2015). Therefore, the destiny of healthy food could also be that of caviar, “so prohibitively expensive as to have become bizarre exotica” (Freedman, 2007).…”
Section: Healthy Food As a Fashion: Lessons From Historymentioning
confidence: 99%
“…Pending an official definition of this concept, consumer expectations around it are mounting (Pilař et al, 2021; Wahl et al, 2017). A recent business foresight exercise (Ginanneschi, 2021), based on the new Themis methodology which combines megatrend analysis, environmental scanning, and expert panels, highlighted the possible emergence in Europe by 2030 of “a question of trust in food”—or better of lack of trust—which will push consumers to look with unprecedented energy for light, sustainable, and microplastic‐free products. F2FS is not oblivious to people's growing attention to health and value in food.…”
Section: Introductionmentioning
confidence: 99%