Longevity of SMMEs in Soweto: Does marketing play a role?

Strydom, J.W.

doi:10.1080/20421338.2017.1355603

Cited by 3 publications

(3 citation statements)

References 21 publications

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“…The first source of competition is the growing number of foreign nationals opening informal businesses in the townships (Hartnack & Liedeman, 2017;Manyaka, 2015;Ntema, 2016;Rakabe, 2017;Willemse, 2013). The second source is the current trend of erecting shopping malls containing large retail stores on the outskirts of townships (Du Toit & Neves, 2007;Ligthelm, 2006;Ntema, 2016;Strydom, 2017). The third source of competition is other members of the community.…”

Section: Township Reality: the Space And Relations That Have An Impact On Informal Entrepreneurshipmentioning

confidence: 99%

“…Finally, grouped together, the informal entrepreneurs could form a lobby group to advocate for improved government support. Various researchers (Hartnack & Liedeman, 2017;Rakabe, 2017;Strydom, 2017) have argued that government should improve its implementation strategies to assist the informal entrepreneur.…”

Section: Limitations and Recommendations For Further Researchmentioning

confidence: 99%

“…The extent of the sluggish flow from unemployment to informal entrepreneurship becomes clear when the estimated number of 1.4 m informal entrepreneurs given in the Quarterly Labour Force Survey, Quarter 1 of 2017, is compared with the 9.2 m unemployed people for the same quarter. Except for informal self-employment not being taken up by enough unemployed South Africans as an alternative to formal employment, a further challenge is that 70% to 80% of informal entrepreneurial ventures fail in the first year, and only 50% of the remaining group survive after 5 years (Strydom, 2017).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Positive deviant unemployed individuals: Survivalist entrepreneurs in marginalised communities

Toit

Witte

Rothmann

et al. 2020

SAJBM

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Purpose: This exploratory study aimed to provide a description of the experiences and perceptions of survivalist entrepreneurs in under-resourced communities. These survivalist entrepreneurs perceived themselves as ‘temporary’ entrepreneurs. They engaged in entrepreneurial ventures, whilst actively searching for secure formal employment.Design/methodology/approach: Qualitative interviews were conducted with four informal survivalist microenterprise entrepreneurs (ISM-E entrepreneurs). Narratives relating to their experiences and perceptions of their environment, community and government support and their experience of owning a microenterprise in an impoverished community were analysed inductively.Findings/results: Fourteen themes were identified and were grouped under two broad topics, namely the characterisation of the entrepreneur and the surrounding setting of the ISM-E entrepreneur. The discussion of the findings was presented in a positive deviance framework.Practical implications: It was proposed that the ingenuity and strengths of these ISM-E entrepreneurs be acknowledged and that their positive discourses be cultivated and encouraged in order to inspire unemployed people around them. These ISM-E entrepreneurs could, ideally, point social scientists to possible context-appropriate solutions to the huge unemployment challenge experienced in disadvantaged communities.Originality/value: This study addresses a knowledge gap pertaining to the exploration of micro-entrepreneurship in under-resourced communities within a positive deviance framework.

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Section: Township Reality: the Space And Relations That Have An Impact On Informal Entrepreneurshipmentioning

confidence: 99%

Section: Limitations and Recommendations For Further Researchmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Positive deviant unemployed individuals: Survivalist entrepreneurs in marginalised communities

Toit

Witte

Rothmann

et al. 2020

SAJBM

View full text Add to dashboard Cite

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Factors that limit the development, prototyping and adoption of informal innovations in Zimbabwe: Lessons for policymakers

Manyati

Mutsau

2020

African Journal of Science, Technology, Innovation and Developm

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The effect of innovation management practices in enhancing competitiveness of SME liquor retailers

Mashego,

Sewdass

2024

IJRBS

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SME liquor retailers operate in complex, strictly regulated, and competitive environments yet unlicensed liquor retailers are active in meeting demands of consumers, while large retail chain organizations with financial resources continue to enter the market posing a challenge for the SME liquor retailers to sustain themselves. This study uses competitive theory to investigate the effect of innovation management practices in enhancing competitiveness of SME liquor retailers in South Africa. A qualitative exploratory design was used with thematic analysis to analyze 21 empirical data collected through semi-structure interviews. Findings highlight that by practicing innovation management, specifically non-technological, incremental, and service innovations, liquor retailers were able to attract, keep, and maintain their customer base. The respondents collaborated with suppliers to deploy a reward system to encourage customer loyalty and repeat purchases. SME liquor retailers are encouraged to deploy different forms of innovation management to enhance their ability to attract, keep, and maintain customers and thereby enhance their competitiveness.

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Longevity of SMMEs in Soweto: Does marketing play a role?

Cited by 3 publications

References 21 publications

Positive deviant unemployed individuals: Survivalist entrepreneurs in marginalised communities

Positive deviant unemployed individuals: Survivalist entrepreneurs in marginalised communities

Factors that limit the development, prototyping and adoption of informal innovations in Zimbabwe: Lessons for policymakers

The effect of innovation management practices in enhancing competitiveness of SME liquor retailers

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