‘Look After Yourself’

Hand, Jane

doi:10.7765/9781526132123.00011

Cited by 4 publications

(1 citation statement)

References 9 publications

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“…With rates of diabetes, hypertension, heart disease and obesity on the rise in Britain, post-war preoccupations with fullness and plenty were beginning to feel decidedly outdated. 85 The 1970s and 1980s witnessed key shifts in public health rhetoric and ideology, as documented elsewhere by historian Virginia Berridge. Over time, the public health sector and the commercial sector re-defined health.…”

Section: From 'Good Food' To 'Healthy Eating': Public Health Discursive Change and Memorymentioning

confidence: 97%

From Beveridge Britain to Birds Eye Britain: shaping knowledge about ‘healthy eating’ in the mid-to-late twentieth-century

Moseley

2021

Contemporary British History

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By the late 1980s, 'healthy eating' had largely failed as a public health discourse in Britain. Rather than providing consumers with a clear set of behavioural guidelines, it had fragmented into a confusing and ill-defined set of messages. In direct contrast to the anti-smoking campaign, which had succeeded in convincing large swathes of the British population to quit an unhealthy habit, the injunction to eat healthily failed to counteract rising levels of obesity in the 1990s, 2000s, and beyond. This article explores the emergence of a 'healthy eating' discourse in mid-to-late twentieth century Britain. It draws on a wide range of historical sources to consider how knowledge about food was re-fashioned across this period-by the state, by commercial actors, and by consumers themselves. While it is common to assert that the food and drink industry manipulated 'ordinary people' in this period, I argue that consumers were complicit in the shift towards unhealthy modes of consumption. They worked processed food products and 'healthy eating' messages into their everyday lives in contradictory ways. In turn, this article makes a strong case for histories of the everyday, arguing that 'small' histories of consumption can help to illuminate macro-level trends.

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Section: From 'Good Food' To 'Healthy Eating': Public Health Discursive Change and Memorymentioning

confidence: 97%

From Beveridge Britain to Birds Eye Britain: shaping knowledge about ‘healthy eating’ in the mid-to-late twentieth-century

Moseley

2021

Contemporary British History

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Food hygiene, public health education and citizenship in Britain, 1948–1967

Mold

2021

Med Humanities

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This article examines food hygiene campaigns in Britain between 1948 and 1967, using these as a way to explore the making of health citizenship and the relationship between state and citizen. The projection of hygienic citizenship amalgamated old concerns around morality, modernity and cleanliness, as well as new issues surrounding the changing position of women, the home and the rise of consumerism. Other ways of thinking about citizenship, such as social citizenship and consumer citizenship, were incorporated within food hygiene campaigns. The success or otherwise of such efforts points to a complex re-working of the connections between public health and its publics.

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From health education to digital health literacy – building on the past to shape the future

Nutbeam

2021

Glob Health Promot

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Health education has continuously evolved and taken several distinctive forms over the decades. The emergence of new concepts such as health promotion and health literacy have helped to shape and refine our understanding of how the purpose, content and methods of health education can adapt with to new public health methods and priorities. Viewing health education through the lens of health literacy has been particularly helpful in differentiating between traditional task-focused health education, and skills-focused health education designed to develop more generic, transferable skills. The advent of digital media has enabled unprecedented access to health information but brought with it new challenges. Managing the volume of available information, and assessing its quality and reliability have become essential digital health literacy skills in the information age. As health educators we need to continue to adapt our practices to these new opportunities and understand the challenges that come with them.

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‘Look After Yourself’

Cited by 4 publications

References 9 publications

From Beveridge Britain to Birds Eye Britain: shaping knowledge about ‘healthy eating’ in the mid-to-late twentieth-century

From Beveridge Britain to Birds Eye Britain: shaping knowledge about ‘healthy eating’ in the mid-to-late twentieth-century

Food hygiene, public health education and citizenship in Britain, 1948–1967

From health education to digital health literacy – building on the past to shape the future

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