“…Scholarly efforts to develop a clearer theoretical definition of authenticity in the context of political campaigns have focused on how candidates present themselves to the public as well as the processes by which they work to construct perceptions of authenticity. Louden and McCauliff (, 93) define authenticity as “a correspondence between what is shared and one's actual positions, actual responsibilities, and, most importantly, actual self … In other words, the authentic candidates are those who know who they are and behave consistently with themselves.” In regard to the construction of authenticity, Parry‐Giles (, 212) writes that it “represents a symbolic, mediated, interactional, and highly contested process by which political candidates attempt to ‘make real’ a vision of their selves and political characters within the public sphere.” Liebes (, 499) emphasizes how candidates convey authenticity by playing “the role of someone who really cares—genuine, sincere, spontaneous.” Likewise, Jamieson and Waldman () draw on Goffman's () framework of the “front stage” and “back stage” to conceptualize authenticity as a quality that candidates perform through their campaigns. Louden and McCauliff () furthermore argue that authenticity is conceptually distinct from, if related to, other candidate traits—such as honesty, trustworthiness, and integrity—that political scientists have studied in greater depth.…”