“…As signalling theory has been applied to the organizational realm, the perspective has provided many rich insights, emerging as a mainstream theory in organizational studies (see Allison et al, 2013;Busenitz et al, 2005;Certo, 2003;Jones et al, 2014;Miller and del Carmen Triana, 2009;Nam et al, 2014;Park and Patel, 2015;Plummer et al, 2016;Reuer et al, 2012;Stuart et al, 1999). Specifically, because of the high levels of uncertainty and information asymmetry surrounding organizations (particularly emerging growth ventures), scholars have applied signalling theory logic to advance the idea that signals can be used as a mechanism for differentiating firms' quality.…”