Looking back to look forward: re-humanization through conspicuous consumption in four African masculine sartorial subcultures – from diamond field’s dandies to Izikhothane

Mnisi, Jabulani G.; Ngcongo, Mthobeli

doi:10.1080/14725843.2021.1913094

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2022

2024

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Cited by 4 publications

(2 citation statements)

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“…Kaus (2013) analyses data for South Africa and finds that Black and 'Coloured' households spend more than White households on conspicuous consumption. Mnisi and Ngcongo (2021) discuss the importance of conspicuous consumption among four African subcultures and how this helps in re-humanization. The role of conspicuous consumption in marriage market signalling is studied in the Chinese context by Grier et al (2016).…”

Section: 4mentioning

confidence: 99%

Conspicuous consumption for social parity

Srikanth¹,

Dey²

2023

WIDER Working Paper

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Section: 4mentioning

confidence: 99%

Conspicuous consumption for social parity

Srikanth¹,

Dey²

2023

WIDER Working Paper

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“… 3. Some examples of such boundary work for South Africa are De Coninck (2018), and with a focus on consumerism as a significant element in identity formation Mnisi and Ngcongo (2021).…”

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Africa's Middle Classes

Melber

2022

Africa Spectrum

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Since the early 21st century, the middle classes of the Global South became a focus of attention. However, a precarious minimum income was all it took to be considered middle class. But who exactly is middle class? As the term is applied, it should certainly not be confused with Marxist theories of class. It refers to a socio-economic status somewhere between the highest and lowest echelons of society. What constitutes middle class remains all too nebulous. This article casts doubt on the positive political and economic impact and role ascribed to the declared growth of African middle classes. It argues that middle classness is a construct, which stresses the continued vagueness and fragility of this social segment in societies and cautions of too optimistic assessments when it comes to its role.

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Tapping imaginaries: Guinness, masculinity, and the promise of Africa Rising

Matlon

2024

International Review of Sociology

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Looking back to look forward: re-humanization through conspicuous consumption in four African masculine sartorial subcultures – from diamond field’s dandies to Izikhothane

Cited by 4 publications

References 27 publications

Conspicuous consumption for social parity

Conspicuous consumption for social parity

Africa's Middle Classes

Tapping imaginaries: Guinness, masculinity, and the promise of Africa Rising

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