Looking for accommodations? What motivates consumer information search behavior on Instagram, Facebook groups and personal profiles on social networking sites

Kol, Ofrit; Lissitsa, Sabina

doi:10.1108/itp-05-2022-0389

Cited by 4 publications

(2 citation statements)

References 80 publications

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“…Next, this study examined consumers' motivation to buy directly from farmers using digital tools. In light of the fact that each digital tool differs in its use of information (Kol and Lissitsa, 2023; Levy, 2022), future research can explore the degree to which different digital tools moderate relationships among the variables in the study model. Additionally, the proposed model was empirically tested in an online buying context.…”

Section: Discussionmentioning

confidence: 99%

Let us buy online directly from farmers: an integrated framework of individualistic and collectivistic consumption values

Kol,

Zimand-Sheiner,

Levy

2024

BFJ

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PurposeBuying directly from farmers online has become increasingly popular in recent years. This study aims to investigate the effect of the interaction between various consumption values that drive consumers to buy directly from farmers online. The proposed conceptual framework suggests that consumers who buy online directly from farmers are driven by an interaction of weighted individualistic consumption value (i.e. an integration of values such as saving money, getting quality and fresh produce) and collectivistic values (pro-environmental behaviour and ethnocentric perception).Design/methodology/approachData were collected using a representative sample of 576 consumers via an online access panel and analysed using AMOS SEM.FindingsA weighted individualistic consumption value affects consumer attitudes and, consequently, consumers' intention to buy agri-food products directly from farmers. Nonetheless, individualistic consumption value is more effective in enhancing attitudes among consumers with high pro-environmental behaviour. Moreover, ethnocentric perception lowers the effect of individualistic consumption value on attitudes and enhances the positive effect of attitudes on buying intention.Originality/valueThis study contributes to the literature on consumer online behaviour when buying food products directly from farmers. Its originality lies in the effect of interacting individualistic and collectivistic consumption values to explain consumer motivation for this behaviour.

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Section: Discussionmentioning

confidence: 99%

Let us buy online directly from farmers: an integrated framework of individualistic and collectivistic consumption values

Kol,

Zimand-Sheiner,

Levy

2024

BFJ

Self Cite

View full text Add to dashboard Cite

show abstract

“…Public relations and communication tools are targeted at generating leads and converting the target audience into actual destination visitors who patronize tourism and associated businesses in specific locations (Boisen et al, 2018;Arionesei, 2012). Tourism is highly dependent on the mental picture, perceptions and feelings created in people about the tourist center; this has been made easy through technological public relation tools such as Facebook, Instagram etc, (Kol, & Lissitsa, 2023).…”

Section: Roles Of Public Relations In Tourismmentioning

confidence: 99%

Building Bridges: The Role of Public Relations in Enhancing Destination Image and Tourist Perception

2023

Proceeding Book of 3rd International Conference on Scientific and Academic Research ICSAR 2023

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Public relations (PR), as a multifaceted discipline, plays a crucial role in managing and shaping destination image. Effective PR strategies are instrumental in crafting compelling narratives that reflect the essence and strengths of a destination, giving the tourists irresistible reasons to visit while making them mouth-wetting promises if they should visit. Through targeted communication efforts, destinations can successfully position themselves as desirable travel options, showcasing their unique cultural heritage, natural beauty, and distinct experiences (Zhang et al., 2018). By harnessing the power of media relations, social media engagement, and destination branding, public relation facilitates the dissemination of positive messages that contribute to the formation of a favorable destination image (Ketter, 2016;Prempeh, 2020). More so, the influence of destination image extends beyond marketing and promotional results. It directly impacts tourist perceptions, which are formed through a combination of personal experiences, information obtained from various sources, and prior knowledge about a destination (Yena and Croy,2016). Public Relation activities not only create expectations among potential tourists but also informs their judgement even before a visit. Therefore, understanding the role of public relations in fine tuning tourists' perceptions is crucial for tourism stakeholders seeking to institute memorable experiences and foster positive references from costumers. This article aims to explore and elucidate the critical role of public relations in enhancing destination image and influencing tourist perception. By examining the existing literature, case studies, and industry practices, We seek to provide insights into the effective strategies employed by destinations to bridge the gap between their desired image and the perceptions of tourists. Furthermore, we will explore the importance of authenticity and credibility in PR efforts, as mirroring messaging in the actual visitor experience is paramount to strengthening positive perceptions and ensuring the destination branding efforts stands the test of time.

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Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective

Kol

Levy

2023

Journal of Retailing and Consumer Services

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Looking for accommodations? What motivates consumer information search behavior on Instagram, Facebook groups and personal profiles on social networking sites

Cited by 4 publications

References 80 publications

Let us buy online directly from farmers: an integrated framework of individualistic and collectivistic consumption values

Let us buy online directly from farmers: an integrated framework of individualistic and collectivistic consumption values

Building Bridges: The Role of Public Relations in Enhancing Destination Image and Tourist Perception

Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective

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