Looking for the Best Slogan: An Analysis of the Slogans of the 2016 Romanian Parliamentary Campaign

Amălăncei, Brînduşa-Mariana; Cîrtiţă-Buzoianu, Cristina; Daba-Buzoianu, Corina

doi:10.29358/sceco.v0i26.394

Cited by 4 publications

(3 citation statements)

References 1 publication

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“…Slogans are usually short, expressive, and assertive utterances, easy to memorize and spread (Amălăncei, Cîrtiţă-Buzoianu, & Daba-Buzioianu, 2015). They are defined linguistically by their pragmatic function: expressing an idea memorably and economically.…”

Section: Slogans As Linguistic Devicesmentioning

confidence: 99%

Share and Shout: Proto-Slogans in Online Political Communities

Russo¹,

Comandini²,

Caselli³

et al. 2022

JLCL

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This paper proposes a methodology for investigating populism on social media by analyzing the emergence of proto-slogans, defined as nominal utterances (NUs) typical of a political community on social media. We extracted more than 700.000 comments from the public Facebook pages of two Italian populist parties' leaders (Matteo Salvini and Luigi Di Maio) during the week preceding the 2019 European elections (i.e., from May 20 to May 26, 2019). These comments have been automatically clustered and manually annotated to find protoslogans created by the parties' supporters. Our manual annotation consists of four layers, namely:Nominal Utterances (NUs), a syntactic device widely used for slogans; Slogans for NUs with a slogan function; Top-down/Bottom-up, to recognize the slogans produced by the politicians and those produced by supporters; Proto-slogans, for NUs devoid of specific political content that nonetheless express partisanship and support for the leaders.

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Section: Slogans As Linguistic Devicesmentioning

confidence: 99%

Share and Shout: Proto-Slogans in Online Political Communities

Russo¹,

Comandini²,

Caselli³

et al. 2022

JLCL

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“…Scholars such as Amălăncei, et al, (2017), Olokungboye (2019), and Newsome (2002) explain the importance of political figure and slogan for a leader. During the campaign, slogan and figure images become brands that distinguished each candidate from becoming a leader.…”

Section: Introductionmentioning

confidence: 99%

The Popularity of the Regent Figures and Slogans in the Perspective of Socio-Cultural Mediatization

Yudha

2022

ARISTO

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The purpose of this study is to find out the popularity of the figures and slogans of the Tulungagung regents. This study elaborates previous researches stating that figures and slogans are forms of messages in the peripheral route that influence the people's political attitudes. This study argues that the communal culture of the people corresponds to the processing of information through the peripheral route. This study uses a mixed method that quantitatively surveys 192 respondents to find out the popularity of the regent figures and slogans in the last 23 years, as well as qualitatively applies the concept of mediatization to understand the socio-cultural context underlying the way people interpret the figure and the slogan of the regent. This study finds that the people have experienced a peaceful and harmonious social situation during the reign of Heru Tjahjono who coined the slogan "guyub rukun". The people are trying to raise the spirit of togetherness and harmony by reconstructing the slogan of "guyub rukun" in various sites and activities. This makes Heru Tjahjono and “guyub rukun” popular in the people's daily lives.

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“…Slogan language is studied in large scale using many linguistic theories including pragmatic theory. Various kinds of products' slogans have been analyzed such as airline slogans (Kurniawan, 2018), tourism slogans (Piyapong and Siriporn, 2018), and political campaign slogans (Amalancei, Buzoianu, and Buzoianu, 2017) but mobile phone company slogans have not seen much attention linguistically particularly in Tanzania. The current study is crucial because it presents the way slogans are used to unveil different illocutionary acts which imply that saying is equals to doing.…”

Section: Introductionmentioning

confidence: 99%

A Linguistic Analysis of Mobile Phone Companies’ Slogans: A Case of Vodacom and Tigo in Tanzania

Mziray

Bamuhiga

2021

j.lang.lit.

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This paper presents findings of a Linguistic Analysis of Mobile Phone Companies’ Slogans: a case of Vodacom and Tigo in Tanzania. It specifically aimed at analysing linguistics forms used in constructing mobile phone companies’ slogans and examining the type of illocutionary acts portrayed by the slogans. A total of 25 slogans were collected from online websites of the Tigo and Vodacom mobile phone companies using documentation method and analysed using content analysis. The findings indicate that slogans from mobile phone companies mostly use sentences and, in some instances, phrases and words. Also, the findings revealed that the dominant illocutionary speech acts embedded in the slogans is assertive which intends to change the beliefs of the customer. The other illocutionary speech acts identified are directive which requires the customers to take action in regard to the services and products advertised; and commissive which shows a promise for better services and products for opting customers. Conclusively, mobile phone companies prefer to use sentences and, in few instances, paired phrases to construct the slogans. The constructed slogans largely portray assertive acts which are complemented by commissive and directive acts. The complementation is what makes mobile phone companies have more than one slogan for communicating a complete intended message.

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Looking for the Best Slogan: An Analysis of the Slogans of the 2016 Romanian Parliamentary Campaign

Cited by 4 publications

References 1 publication

Share and Shout: Proto-Slogans in Online Political Communities

Share and Shout: Proto-Slogans in Online Political Communities

The Popularity of the Regent Figures and Slogans in the Perspective of Socio-Cultural Mediatization

A Linguistic Analysis of Mobile Phone Companies’ Slogans: A Case of Vodacom and Tigo in Tanzania

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