2020
DOI: 10.1080/10253866.2020.1726329
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Looking good or feeling good? The dual role of the body in the taste transformation process

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Cited by 10 publications
(4 citation statements)
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“…This can be related to the Evil Queen's side with over-the-top image projection and societal enhancement. In real life, similar results can be achieved by lifting heavier weights, gaining more muscles, or slimming down faster for the perfect beach body (Viotto et al, 2021).…”
Section: Gain An Edge Over Othersmentioning
confidence: 67%
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“…This can be related to the Evil Queen's side with over-the-top image projection and societal enhancement. In real life, similar results can be achieved by lifting heavier weights, gaining more muscles, or slimming down faster for the perfect beach body (Viotto et al, 2021).…”
Section: Gain An Edge Over Othersmentioning
confidence: 67%
“…Women mostly get the maximum ambush based on skin color discrimination making them either less confident or pushing them toward an unrequited quest for getting fair skin through surgical procedures. This horde of impression management has become the key to unlocking success and gaining self-confidence (Viotto et al, 2021). The respondents played down the relevance of skin color by emphasizing the relevance of their physical but not their mental fitness.…”
Section: Discussion Conclusion and Future Researchmentioning
confidence: 99%
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“…Embodiment is an ontological exercise in which consumers incorporate the knowledge of others into themselves in order to have consumption experiences that represent their own values (Murphy, 2022). Consequently, it is common for consumers to resist, adapt and modify their relationship with their bodies and sociocultural values in order to achieve certain statuses or social roles in the context in which they live (Viotto et al, 2021).…”
Section: Theoretical Foundationsmentioning
confidence: 99%