Crime reporting influences the public regardless of its source (traditional or social media outlets). In this regard, the current research focuses on crime reports in Northern Cyprus, a small society, where individual psychological and social aspects can be influenced by media content. Specifically the effects of media on public trust, presumption of innocence, psychological wellbeing and social support are addressed through a qualitative approach. In this study, a mixed methodology of content and discourse analysis determined the negative coverage of crime through the existence of unethical principles among 507 articles from different media outlets. Furthermore, a thematic network approach was used to analyse semi-structured interviews, in which 38 individuals provided in-depth data about their personal experiences and emotions regarding media publication. Results showed how the influence of media coverage of crime can extend to affect the psychological well-being and social relationships of those individuals involved, particularly concerning anxiety, public trust, and social support. These effects can be further amplified due to the increased stress and anxiety felt among the public during the COVID-19 pandemic, ongoing at the time of the interviews. This research can provide a better understanding of media and its influence on trust and support during uncertain times. Hence, both scholars and practitioners can benefit from the current findings.