Looking into the Future: What We Are Expecting from Generation Z

Scholz, Tobias; Vyugina, Daria

doi:10.1108/978-1-78973-491-120191021

Cited by 10 publications

(7 citation statements)

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“…Still, it is observable that the way people in eSports were communicating back then was already a signal for the way communication changed. People used messaging tools in a way we observe today with Generation Z (Scholz & Vyugina, 2019). It is observable that digital communities work differently than analog communities, that understanding eSports communities contributes to understanding a target audience many media companies struggle to reach.…”

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confidence: 99%

Deciphering the World of eSports

Scholz

2020

International Journal on Media Management

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This editorial gives a short preface to the eSports industry and why this industry is unusual for media management researchthereby describing the eSports ecosystem based on the stakeholders involved, the fundamental characteristics, and the governing principles of the industry. Then the three papers in this special issue are introduced. These papers show the uniqueness of the eSports industry by enhancing the understanding of eSports in a media management context. Furthermore, the editorial is highlighting its potential contribution to the field in aspects like the changing role of the consumers having a stronger influence on the media process, moving from global to local, and online to offline or the changes in media engagement in a digital environment. The editorial concludes by stating the potential of researching eSports as a case for the path to digitize media management and, additionally, create sustainable business models in the digitized society.

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confidence: 99%

Deciphering the World of eSports

Scholz

2020

International Journal on Media Management

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“…So, they are generally more aware of internet usage and display a high degree of technical competency in operating digital tools (Turner, 2015). Therefore, scholars believe they can rapidly evolve into information consumers and suppliers with advanced technological abilities (Scholz and Vyugina, 2019).…”

Section: Participants and Proceduresmentioning

confidence: 99%

Factors Affecting Adaptability of Cryptocurrency: An Application of Technology Acceptance Model

et al. 2022

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Cryptocurrency has revolutionized the economic system of the world. It provides a new and innovative means of exchange that has speedily invaded the financial market trends and changed the traditional cash world. However, consumers have low acceptability for blockchain-based cryptocurrency due to increasing online scams and the absence of a regulatory framework. There is also a misconception about its usage on many platforms, which has created a clear gap in the literature to address this issue. Therefore, the current study intends to investigate the effect of technology awareness on the behavioral intention of crypto users through perceived factors (usefulness, ease of use, risk). It also empirically examines the moderating role of government support on these indirect paths. The underlying framework is investigated by surveying 333 respondents from the Z generation. Results revealed that perceived factors (usefulness, ease of use, risk) mediate the relationship between technology awareness and behavioral intention. Furthermore, government support strengthens the indirect relationship of technology awareness on behavioral intention through technology acceptance determinants, such that the effect of technology awareness on behavioral intention through perceived factors (usefulness, ease of use, risk) is more assertive when government support is high. The findings will provide a new dimension to different financial bodies implementing monetary policy and highlight the need to adopt innovative digital technologies in Pakistan.

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“…P3: As Zers are one of the most inclusive, diverse, self-actualised generation thus far (Francis and Hoefel, 2018;Scholz and Vyugina, 2019), occurrences across the globe affect them deeply (AECF, 2021). Hence, when racial tragedies occur while having been born in a more racially diverse family setting than previous generations (Wearesocial, 2019), generation Z believe that such occurrences can happen to them, and affect them and their family (AECF, 2021;Gander, 2020).…”

Section: [Figure 3 Here]mentioning

confidence: 99%

“…Zers constitute individuals born from 1995 to late 2010 (most commonly agreed) (Dimock, 2019; Kamenidou et al , 2019; Priporas, 2020). According to Scholz and Vyugina, “Gen Z are self-actualized based on Maslow’s hierarchy of needs as they want to know, to be able to understand and to explore” (Scholz and Vyugina, 2019, p. 278). According to Karla, “Generation Z are facing the dangers of obesity at an alarming rate” (Karla, 2017).…”

Section: Conceptual Backgroundmentioning

confidence: 99%

Stressful eating indulgence by generation Z: a cognitive conceptual framework of new age consumers’ obesity

Priporas

Vellore-Nagarajan

Kamenidou

2022

EJM

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Purpose This study aims to delineate the phenomenon of stressful eating within generation Z due to the times they are living in and to extract propositions which elucidate phases of stressful eating within Zers. Design/methodology/approach Based on relevant literature on consumer obesity, theories of pure impulse buying and reasoned action, cognitive constructs eminent for reasoned conditioned behaviour are extracted. Followed by extraction of the reasoned conditioned behaviour and its cognitive constructs within Zers. Thereafter, a conceptual framework is developed with propositions of stressful eating within Zers. Findings Zers indulge in reasoned conditioned behaviour initially owing to their healthy understanding insights, and the activations of cognitive capacities within them due to the law of effect. The law of effect is cyclical after the first reasoned consumption among Zers, leading to obesity and constricting self-controlling behaviour. Originality/value To the best of the authors’ knowledge, this is the first study that provides a deep understanding of the cognitive mechanism orienting generation Z’s stressful eating indulgence even though they have higher healthy lifestyle understandings.

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Looking into the Future: What We Are Expecting from Generation Z

Cited by 10 publications

References 0 publications

Deciphering the World of eSports

Deciphering the World of eSports

Factors Affecting Adaptability of Cryptocurrency: An Application of Technology Acceptance Model

Stressful eating indulgence by generation Z: a cognitive conceptual framework of new age consumers’ obesity

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