Seeking help from an outgroup can be difficult, especially when the outgroup is known to stereotype the ingroup negatively and the potential recipient cares strongly about its social image. However, we ask if even highly-identified ingroup members may seek help from a judgemental outgroup if doing so allows them to disconfirm the outgroup's negative stereotype of the ingroup. We presented participants with one of two negative outgroup stereotypes of their ingroup. One could be disconfirmed through seeking help, the other could not. Study 1 (N = 43) showed group members were aware of the strategic implications of seeking help for disconfirming these stereotypes. Study 2 (N = 43) showed high identifiers acted on such strategic knowledge by seeking more help from the outgroup when helpseeking could disconfirm a negative stereotype of their group (than when it could not).Implications for the seeking and acceptance of help are discussed.Keywords: help-seeking, stereotypes, strategy, social identity.Running Head: HELP-SEEKING HELPS 3 Help-Seeking Helps: Help-Seeking and Group Image Groups provide their members with access to important social resources. When individuals see each other as members of a common social group they are more likely to help each other (Levine, Prosser, Evans, & Reicher, 2005;Wakefield et al., 2011). Moreover, group members expect social support from their fellows, and this can be empowering (Drury & Reicher, 2005; Pandey, Stevenson, Shankar, Hopkins, & Reicher, in press;Reicher & Haslam, 2010). However, seeking or accepting help can be difficult because it can be seen as implying incapability and dependence (Lee, 2002). In intergroup contexts, the psychological costs of seeking or accepting outgroup help can be particularly painful because ingroup members (especially those who are most invested in their group membership) wish to promote and maintain a positive image of their group (Tajfel, 1978). Indeed, the help-seeking literature shows that group members' concerns about their group's image and reputation can lead them to avoid outgroup help, even if this means missing out on much-needed assistance. This is especially apparent amongst those who are most concerned about their group's public image -high identifiers. For instance, Nadler and colleagues (e.g., Nadler, 2002;Nadler & Halabi, 2006) found that highly-identifying ingroup members resisted outgroup help if accepting such help risked confirming the lower status of the ingroup. Similarly, Täuber and van Zomeren (2012) found that highly-identifying ingroup members tended to refuse outgroup help that would, if accepted, risk damaging the ingroup's moral reputation while enhancing the moral reputation of the outgroup.Our own research is designed to complement and extend the analysis of the degree to which outgroup help is sought. Specifically, we address the novel question of whether there may be intergroup contexts in which ingroup members' tendency to avoid approaching an outgroup for help could be attenuated, such that ingroup memb...