Novel meat-inspired products, such as cell-cultivated meat and meat analogues,
embrace environmental sustainability, food safety and security, animal welfare,
and human health, but consumers are still hesitant to accept these products. The
appearance of food is often the most persuasive determinant of purchasing
decisions for food. Producing cultivated meat and meat analogues with similar
characteristics to conventional meat could lead to increased acceptability,
marketability, and profitability. Color is one of the sensorial characteristics
that can be improved using color-inducing methods and colorants. Synthetic
colorants are cheap and stable, but natural pigments are regarded as safer
components for novel food production. The complexity of identifying specific
colorants to imitate both raw and cooked meat color lies in the differences in
ingredients and methods used to produce meat alternatives. Research devoted to
improving the sensorial characteristics of meat analogues has noted various
color-inducing methods (e.g., ohmic cooking and pasteurization) and additives
(e.g., lactoferrin, laccase, xylose, and pectin). Additionally, considerations
toward other meat components, such as fat, can aid in mimicking conventional
meat appearance. For instance, the use of plant-based fat replacers and
scaffolds can produce a marked sensory enhancement without compromising the
sustainability of alternative meats. Moving forward, consumer-relevant sensorial
characteristics, such as taste and texture, should be prioritized alongside
improving the coloration of meat alternatives.