2021
DOI: 10.1073/pnas.2116665118
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Looking to “junk” food to design healthier options

Abstract: The now-famous plant protein patty known as the Impossible Burger is designed to mimic the taste, texture, and even bloodiness of real meat. Raw, it looks just like red ground beef. Grilled medium rare, the soy-based burger firms up but keeps its soft, pink center. "We're replicating the entire sensory experience," says biochemist Celeste Holz-Schietinger, an inventor for Impossible Foods, based in Redwood City, CA. "Even the sizzle."But this marvel of soy and heme isn't the only culinary creation that borrows… Show more

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Cited by 2 publications
(1 citation statement)
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“…Many commercial colorants, natural and synthetic, can be used to improve the color of plant-based meat. Impossible Food launched a plant-based beef patty with a nearly authentic color to conventional beef patties by incorporating heme proteins from genetically modified yeast ( McDermott, 2021 ). However, taboos around genetic modifications tend to affect product perception and acceptability.…”
Section: Novel Foods and Their Colorsmentioning
confidence: 99%
“…Many commercial colorants, natural and synthetic, can be used to improve the color of plant-based meat. Impossible Food launched a plant-based beef patty with a nearly authentic color to conventional beef patties by incorporating heme proteins from genetically modified yeast ( McDermott, 2021 ). However, taboos around genetic modifications tend to affect product perception and acceptability.…”
Section: Novel Foods and Their Colorsmentioning
confidence: 99%