PsycEXTRA Dataset 2007
DOI: 10.1037/e722852011-060
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Looming Losses in Future Time Perception

Abstract: It is proposed that a future time interval's perceived length will be affected by whether the interval ends with a gain or loss. Confirming this, several experiments indicate that consumers perceive intervals ending with losses as shorter than equivalent intervals ending with gains. The authors explore the mechanisms underlying these effects, and they identify several parallels between the current effects and loss aversion. The authors further show that these changes in time perception influence consumption de… Show more

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Cited by 6 publications
(27 citation statements)
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“…Our results replicated prior findings that indicated losses loomed shorter than gains (Bilgin & Leboeuf, 2010). Moreover, we demonstrated that the construal level served as a mechanism driving this effect.…”
Section: Mediating Role Of Construal Levelsupporting
confidence: 82%
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“…Our results replicated prior findings that indicated losses loomed shorter than gains (Bilgin & Leboeuf, 2010). Moreover, we demonstrated that the construal level served as a mechanism driving this effect.…”
Section: Mediating Role Of Construal Levelsupporting
confidence: 82%
“…We randomly assigned the participants to a gain or loss condition, modified from Bilgin and Leboeuf (2010). The instructions asked them to imagine a scenario in which they would move into a new office in two weeks:…”
Section: Methodsmentioning
confidence: 99%
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