This paper explores whether and how contentious stakeholders can disrupt a firm's non-market strategy. We offer the first systematic study of the effect of public protest on corporate political activity, using a unique database that allows us to empirically analyze the impact of social movement boycotts on targeted firms' campaign contributions. We show that boycotts lead to significant reductions in the amount of targets' campaign contributions and increase the proportion of contributions that politicians refund. These results highlight the importance of considering how a firm's socio-political environment shapes its non-market strategy. We supplement this primary analysis by drawing from social movement theory to extrapolate and test a number of mechanisms that moderate the extent to which movement challenges effectively disrupt corporate political activity.
ABSTRACTThis paper explores whether and how contentious stakeholders can disrupt a firm's non-market strategy. We offer the first systematic study of the effect of public protest on corporate political activity, using a unique database that allows us to empirically analyze the impact of social movement boycotts on targeted firms' campaign contributions. We show that boycotts lead to significant reductions in the amount of targets' campaign contributions and increase the proportion of contributions that politicians refund. These results highlight the importance of considering how a firm's socio-political environment shapes its non-market strategy. We supplement this primary analysis by drawing from social movement theory to extrapolate and test a number of mechanisms that moderate the extent to which movement challenges effectively disrupt corporate political activity.* We would like to thank Caroline Flammer, Olga Hawn, Shon Hiatt, Brayden King, Jiao Luo, Jeff Macher, Michael Malbin, and Ed Walker, as well as seminar participants at Wharton, Yale University, Columbia University, the University of Michigan, Chicago Booth, the University of Texas, the University of Maryland, Rice University, Boston University, and Ohio State University for their comments and suggestions on earlier versions of this paper. This paper was previously presented at the 2014 annual meetings of the American Political Science Association and the Strategic Management Society.
Blacklisted Benefactors 2
Blacklisted Benefactors: The Political Contestation of Non-Market StrategyFirms exist in multiple institutional environments, requiring interaction with myriad audiences who often have conflicting expectations and demands (Scott, 1987;Greenwood, 2011). One of the most critical of these audiences is the state, which crafts the rules of the game that define market competition and creates the system of laws and punishments that comprise the formal, regulatory pillar of firms' institutional environments (Scott, 2001). Though legal rules certainly constrain corporate behavior, firms do not passively acquiesce to the iron cage of their regulatory institutions. Rather, work at the inte...