2005
DOI: 10.1086/432241
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Losers, Winners, and Biased Trades

Abstract: When faced with sequential information, consumers tend to fall prey to one of two well-known heuristics: the hot (or cold) hand and the gambler's fallacy. The authors relate these two traditionally separate heuristics to differences in accepting (buy) versus rejecting (sell) decisions. They identify trend length as a contextual moderating variable and show an asymmetry between buying and selling frames. When applied to a stock market context, a consistent finding is that consumers prefer to buy past winners an… Show more

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Cited by 95 publications
(76 citation statements)
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References 22 publications
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“…In this compelling example, the expectancy of a certain event (e.g., heads in a coin flip) becomes less likely after a long series of the same event (e.g., three successive tails). The phenomenon occurs across many situations, including casino gambling (Sundali and Croson, 2006), but also stock investment (Johnson et al, 2005). It is widely viewed as arising from the representativeness heuristic, the belief that a short segment of a random sequence should reflect the overall distribution (Rabin, 2002;Ayton and Fischer, 2004).…”
Section: Gambling-related Cognitive Distortionsmentioning
confidence: 99%
“…In this compelling example, the expectancy of a certain event (e.g., heads in a coin flip) becomes less likely after a long series of the same event (e.g., three successive tails). The phenomenon occurs across many situations, including casino gambling (Sundali and Croson, 2006), but also stock investment (Johnson et al, 2005). It is widely viewed as arising from the representativeness heuristic, the belief that a short segment of a random sequence should reflect the overall distribution (Rabin, 2002;Ayton and Fischer, 2004).…”
Section: Gambling-related Cognitive Distortionsmentioning
confidence: 99%
“…Lakonishok et al (Johnson et al, 2005) menemukan bahwa kinerja return dari glamour stock (saham dengan P/B yang tinggi) tidak sebagus value stock. Masih terdapat berbagai literatur yang membuktikan bahwa investor tidak berlaku rasional saat mengambil keputusan tentang investasi.…”
Section: Hasil Penelitian Sebelumnyaunclassified
“…Hasil ini mendukung teori Behavioral Finance yang dikemukakan oleh Barberis dan Thaler (2003), Shefrin (Johnson et al, 2005), Shiller (2005), dan Subrahmanyam (2008). Hasil ini juga sesuai dengan penelitian-penelitian sebelumnya seperti Odean (Johnson et al, 2005), Barber dan Odean (Barberis dan Thaler (2003), Wood dan Zaichkowsky (2004), 2011) dan lain-lain.…”
Section: Cluster 1 -Confident Big Traderunclassified
“…A recent study by Johnson, Tellis and Macinnis (2005) provided evidence of a relationship between gambler's fallacy and hot-outcome effect in behavioral finance. Use of the gambler's fallacy heuristic leads investors to predict that an ongoing trend will reverse.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Considering the reviews, researches show that i) an investor's LOC (a measure of personal epistemology) would affect his/her heuristics which is in turn reflected in their investment decisions. Carvajal et al (2009) ii) investors make decisions based on the trend length and the valence of the stock investment Johnson et al (2005) and iii) prior investment experience is positively related to the use of the gambler's fallacy heuristic (Shefrin and Stateman, 1985). Accordingly, the proposed research model is that individual's LOC, heuristics namely hot-outcome and gambler's fallacy, prior investment experience, trend length and valence of the investment affect their stock investment decisions.…”
Section: Research Model and Hypotheses Developmentmentioning
confidence: 99%