Losing Control of Company Information in the Recruitment Process: The Impact of LinkedIn on Organizational Attraction

Brouer, Robyn L.; Stefanone, Michael A.; Badawy, Rebecca L.; Egnoto, Michael J.; Seitz, Stephanie R.

doi:10.1109/hicss.2015.226

Cited by 8 publications

(13 citation statements)

References 36 publications

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“…LinkedIn allows users including workers, employers or recruiters, to create a profile based on their professional affiliation and connect to professional contacts within and outside their professional networks. Users turn to LinkedIn for different reasons, including professional self-promotion, accessing information about career opportunities, organizations and professional development, strategic networking, and communication with professional contacts [32,33,35,37,[54][55][56]. Similar to other social media platforms, one of the key aspects in LinkedIn's business model is to make revenue through targeted advertising offered on the platform through its ad campaign manager.…”

Section: Linkedin Ad Audience Estimatesmentioning

confidence: 99%

“…1 As technical, professional, and managerial occupations in the world of work have become virtually mediated, social networking sites such as LinkedIn hold the potential to enable economic opportunity, provide new sources of professional information, and expand networks strategically for job opportunities and career advancement. Although research on the use of social media and more specifically on LinkedIn for economic opportunities and career advancement is still limited, emerging survey and qualitative evidence suggest that users do indeed experience some of these benefits [32][33][34][35][36][37].…”

Section: Introductionmentioning

confidence: 99%

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Analysing global professional gender gaps using LinkedIn advertising data

Kashyap

Verkroost

2021

EPJ Data Sci.

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Although women’s participation in tertiary education and the labour force has expanded over the past decades, women continue to be underrepresented in technical and managerial occupations. We analyse if gender inequalities also manifest themselves in online populations of professionals by leveraging audience estimates from LinkedIn’s advertisement platform to explore gender gaps among LinkedIn users across countries, ages, industries and seniorities. We further validate LinkedIn gender gaps against ground truth professional gender gap indicators derived from the International Labour Organization’s (ILO) Statistical Database, and examine the feasibility and biases of predicting global professional gender gap indicators using gender gaps computed from LinkedIn’s online population. We find that women are significantly underrepresented relative to men on LinkedIn in countries in Africa, the Middle East and South Asia, among older individuals, in Science, Technology, Engineering and Mathematics (STEM) fields and higher-level managerial positions. Furthermore, a simple, aggregate indicator of the female-to-male ratio of LinkedIn users, which we term the LinkedIn Gender Gap Index (GGI), shows strong positive correlations with ILO ground truth professional gender gaps. A parsimonious regression model using the LinkedIn GGI to predict ILO professional gender gaps enables us to expand country coverage of different ILO indicators, albeit with better performance for general professional gender gaps than managerial gender gaps. Nevertheless, predictions generated using the LinkedIn population show some distinctive biases. Notably, we find that in countries where there is greater gender inequality in internet access, LinkedIn data predict greater gender equality than the ground truth, indicating an overrepresentation of high status women online in these settings. Our work contributes to a growing literature seeking to harness the ‘data revolution’ for global sustainable development by evaluating the potential of a novel data source for filling gender data gaps and monitoring key indicators linked to women’s economic empowerment.

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Section: Linkedin Ad Audience Estimatesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Analysing global professional gender gaps using LinkedIn advertising data

Kashyap

Verkroost

2021

EPJ Data Sci.

View full text Add to dashboard Cite

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“…For instance, Brouer et al (2015) explored the use of websites and found 65% of job seekers used Facebook, 59% LinkedIn, 31% Twitter, and 46% used resume websites like Indeed.com.…”

Section: Bringing Technology In the Job Search Networkmentioning

confidence: 99%

“…Recent evidence suggests that Internet sources are an important part of the modern job search and that information sources are generally used in concert, not as stand-alone resources. For instance, Brouer et al (2015) explored the use of websites and found 65% of job seekers used Facebook, 59% LinkedIn, 31% Twitter, and 46% used resume websites like Indeed.com. Recently, the Pew Research Center, using the same dataset this study does, reported that among those who searched for jobs in the last 2 years, the most frequently used and most important source was online information and resources.…”

Section: Bringing Technology In the Job Search Networkmentioning

confidence: 99%

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A typology of job search sources: Exploring the changing nature of job search networks

Piercy

Lee

2018

New Media & Society

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This study explored American job seekers' network of information sources using a random sample. Results revealed a pattern that job seekers segmented information sources by social (ie, personal and professional acquaintances, family and friends), formal (ie, employment agencies, printed advertisements and career events) and online (ie, online pages and social network sites) types. Though online sources were particularly central in the network, job seekers who used one source type did so at the expense of other types of sources. Those who were older and poorer job seekers were more likely to use formal sources, while online sources were used more by job seekers with higher education and Internet efficacy. The discussion offers advice for job seekers and those who coach job search. This study extends strength of weak ties theory by demonstrating the importance of online sources in job search.

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Marketing video-enabled social media as part of your e-recruitment strategy: Stop trying to be trendy

Esch

Mente²

2018

Journal of Retailing and Consumer Services

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Losing Control of Company Information in the Recruitment Process: The Impact of LinkedIn on Organizational Attraction

Cited by 8 publications

References 36 publications

Analysing global professional gender gaps using LinkedIn advertising data

Analysing global professional gender gaps using LinkedIn advertising data

A typology of job search sources: Exploring the changing nature of job search networks

Marketing video-enabled social media as part of your e-recruitment strategy: Stop trying to be trendy

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