The optimum position and volume of the Distributed Generation to be planned in the unbalanced radial distribution network (URDN) is critical to minimize power losses. Incorrect size and location may enhance the power losses and voltage regulation. This paper investigates the operations of the distribution system and aims to develop a new technique to solve the problem of placement and sizing distributed generation to minimize power loss, improving the profile of voltage. A Novel Sensitivity Analysis is used to estimate the optimal position and volume of DG units to be installed in a URDN. The proposed technique is validated on the 25 bus test system to illustrate and evaluate the correctness. The results are confronted with the results of distinct methods available in the literature. The performance of the proposed method is considered to be better in terms of the quality of the solutions than the other classical techniques..