Lost in a mall, the effects of gender, familiarity with the shopping mall and the shopping values on shoppers' wayfinding processes

Chébat, Jean-Charles; Gélinas‐Chebat, Claire; Therrien, Karina

doi:10.1016/j.jbusres.2004.02.006

Cited by 89 publications

(70 citation statements)

References 38 publications

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“…Best's (1970) pioneering research occurred in a municipal facility, Manchester (UK) Town Hall. Later work has often focused on medical facilities (Baskaya, Wilson, & Özcan, 2004;Kaya, Ileri, & Yuceler, 2016;Morag, Heylighen, & Pintelon, 2016), transportation facilities (Hafiz & Zohdy, 2016;Shiwakoti, Tay, Stasinopoulos, & Woolley, 2016), and shopping malls (Chebat, Gélinas-Chebat, & Therrien, 2005;Dogu & Erkip, 2000;Tüzün, Telli, & Alır, 2016). There has also been work in educational facilities other than libraries (Kanakri, Schott, Mitchell, Mohammad, Etters, & Palme, 2016;Stoffell, Schoder, & Ohlbach, 2008).…”

Section: Literature Reviewmentioning

confidence: 99%

Wayfinding Research in Library and Information Studies: State of the Field

Mandel¹

2017

EBLIP

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the terms of the Creative Commons-AttributionNoncommercial-Share Alike License 4.0 International (http://creativecommons.org/licenses/by-nc-sa/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly attributed, not used for commercial purposes, and, if transformed, the resulting work is redistributed under the same or similar license to this one. AbstractObjective -Often people enter libraries focused on their primary information needs and haven't considered their need for spatial information to find their way to what they need. This presents unique wayfinding information challenges for libraries. Papers on library wayfinding often include some discussion of the lack of wayfinding research in libraries, but apparently there has been no comprehensive review of the LIS literature on wayfinding.Methods -This paper is a comprehensive review of library wayfinding literature, using the Library, Information Science & Technology Abstracts with Full Text (via EBSCOhost) database to collect the dataset.Results -Findings indicate a small collection of library wayfinding research, primarily focused on academic libraries.Conclusion -Empirical research in this area is limited. Suggestions for future research on library wayfinding, including potential foci for that research, are presented.

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Section: Literature Reviewmentioning

confidence: 99%

Wayfinding Research in Library and Information Studies: State of the Field

Mandel¹

2017

EBLIP

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“…This reasoning is supported by theories on processing fluency ("the subjective experience of ease with which people process information;" Alter & Oppenheimer, 2009, p. 219), which show that familiar stimuli are processed more fluently than new stimuli (Jacoby & Dallas, 1981;Schwarz, 2004;Weaver et al, 2007;Winkielman et al, 2003). A large body of research in fields as diverse as environmental psychology, architecture, marketing, and consumer behavior has consistently concluded that familiarity improves a person's performance on navigational tasks (Bryant, 1982;Chebat et al, 2005;Dogu & Erkip, 2000;Gärling et al, 1983;Hölscher et al, 2006;O'Neill, 1992;Prestopnik & Roskos-Ewoldsen, 2000;Titus & Everett, 1995;. Iyer (1989) and Park et al (1989) argued that customers without repetitive shopping experiences in a store will attend to a larger number of in-store cues in their navigation than customers who are familiar with the store's layout.…”

Section: Visual Attention Toward In-store Signage During Navigation Amentioning

confidence: 99%

“…This line of thought is justified by neuroscientific findings that unfamiliar stimuli elicit more attentional orienting than familiar stimuli (Desimonde et al, 1995). People who are unfamiliar with a place primarily use external sources of information in their navigation, whereas those who are familiar with the environment rely more heavily on information stored in their long-term memory (Chebat et al, 2005;Gärling et al, 1983). In their article on customers' in-store search behavior, Titus and Everett (1996) found that individuals with little or no familiarity with a supermarket performed a larger number of product searches (and arguably looked at a larger number of instore stimuli) than individuals who were familiar with the shopping environment.…”

Section: Visual Attention Toward In-store Signage During Navigation Amentioning

confidence: 99%

Vision (im)possible? The effects of in-store signage on customers’ visual attention

Otterbring

Wästlund

Gustafsson

et al. 2014

Journal of Retailing and Consumer Services

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We used two eye-tracking field experiments to investigate the extent to which in-store signage is used during navigation and decision making, and how the viewing of signage influences customers' visual attention and choice behavior. One hundred and seventy-five customers at a grocery store were exposed to signage stimuli while carrying out predefined shopping tasks. Experiment 1 shows that attention toward signage is affected by customers' levels of store familiarity and in-store search stage (navigation vs. decision making).Experiment 2 demonstrates that signage has a considerable impact on the direction and magnitude of customers' visual attention during decision making.

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“…Wayfinding research generally is conducted in large, complex public facilities, such as municipal buildings (Best, 1970), hospitals (Baskaya et al, 2004), shopping malls (Chebat, Gélinas-Chebat, & Therrien, 2005;Dogu & Erkip, 2000;Haq & Zimring, 2003), museums (Bitgood, 2006;Cosley et al, 2009), and airports (Churchill, Dada, de Barros, & Wirasinghe, 2008). Public libraries are large, complex built environments that share much in common with environments like shopping malls and hospitals.…”

Section: Wayfindingmentioning

confidence: 99%

Finding their way: How public library users wayfind

Mandel

2013

Library & Information Science Research

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A multi-method case study research design, guided by Passini's conceptual framework of wayfinding, was employed to investigate library user wayfinding behavior within the entry area of a medium-sized public library facility. The case study research design included document review of the library's wayfinding information system; unobtrusive observation of library user wayfinding behavior; intensive interviews with library users to discuss their views on wayfinding in the Library; and an expert review with library staff and a library wayfinding and signage expert to validate research findings. Overall, the study found library users' wayfinding behavior to be generally inconsistent over time, but that there are users who stick to predominant segments (those segments used heavily to connect two particular nodes, or stops). Those segments tend to be the straightest or most direct segments connecting two given nodes. Also, users appear to employ Passini's wayfinding styles more often than his wayfinding strategies, but additional research is needed that delves more deeply into these cognitive processes.

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Lost in a mall, the effects of gender, familiarity with the shopping mall and the shopping values on shoppers' wayfinding processes

Cited by 89 publications

References 38 publications

Wayfinding Research in Library and Information Studies: State of the Field

Wayfinding Research in Library and Information Studies: State of the Field

Vision (im)possible? The effects of in-store signage on customers’ visual attention

Finding their way: How public library users wayfind

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