“…The finding that passionate love is present in some form or another in most cultures around the globe (Jankowiak & Paladino, 2008;Jankowiak & Fisher, 1992) has produced a cottage industry of case studies exploring the ethnographic and theoretical implications of this new-found human universal (Ahearn, 2001;Cole & Thomas, 2009;Constable, 2003;De Munck & Korotayev, 2007;Hirsch & Wardlow, 2006;Lindholm, 1998a;Padilla, Hirsch, Munoz-Laboy, Sember, & Parker, 2007;Swidler, 2001). Psychologists working within a different conceptual framework have explored the meanings and embedded assumptions that Americans associate with being in the state of love (Berscheid, 2006;Dion & Dion, 2010;Gao, 2001;Fehr, 1994;Goodwin & Findlay, 2005;Hatfield, Rapson, & Martel, 2007;Hendrick & Hendrick, 1986;Kline, Horton, & Zhang, 2008;Lee, 1988;Riela, Rodriguez, Aron, Xu, & Acevedo, 2010;Tennov, 1979;Xu et al, 2011;Ze'ev, 2004;Zeki & Romaya, 2010).…”