“…In practice, since 2000, the journal has featured research on an astonishing and vibrant array of popular and media cultures, spanning all manner of popular cultural discourses, genres, media, moments, events and spaces. The journal has come to be the home for exciting, international scholarship on topics as diverse as geographies of popular music (Anderson, 2004;Liu and Cai, 2014;Milburn, 2017), cinemas and cinema-going (Halus, 2017;Ozduzen, 2017), comix and graphic novels (Dittmer, 2014), videogames and gamers (Shaw, 2010;Shaw and Sharp, 2013;Jones and Osborne, 2018), literature and poetry (Yap, 2011), sports fandom (Conner, 2014;Lawrence, 2016), children's toys, trends and enthusiasms (Horton, 2010), hobbyist collecting and wargaming (Yarwood, 2015), online spaces, social media, memes and videos-gone-viral (Lancione, 2014), adverts and anthropomorphic animals (Burton andCollins, 2014), celebrities (McNamara, 2008) and zombies (May 2010). Looking back over this body of work, once can trace an increasingly complex, nuanced and challenging apprehension of interrelated popular cultural materialities, identities, spaces, styles, fashions, politics, communities and exclusions.…”