This exploratory ethnographic investigation attempts to delve into the intrapersonal and interpersonal gender/sexual roles and marital dynamics of Greek Cypriot (GC) male marriages to Eastern European (EE) females. European Westernization and consumerism, with its increased attention on self-actualization, sexual fulfillment, material well-being, women's rights, and men's parental and emotional involvement, has led, over the past two decades, to a reconfiguration of the traditional GC values and beliefs concerning appropriate male and female gender/sexual roles and identities. This, in turn, has created considerable confusion over the marital roles and expectations of GC male and female partners, who seem to be waging a difficult struggle to effectively and efficiently combine Western European and GC traditional standards in their own families. Ethnographic analysis of a limited sample of 20 GC males married to EE females indicate that the former prefer EE to GC wives because of better-reported emotional, psychological, and sexual satisfaction.