“Loving you”: Use of metadiscourse for relational acts in WeChat public account advertisements

Xia, Jie

doi:10.1016/j.dcm.2020.100416

Cited by 12 publications

(4 citation statements)

References 43 publications

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“…Although Hyland's (2005Hyland's ( , 2019 metadiscourse model has been developed for academic contexts, it has been adopted in non-academic contexts as in newspapers (Yeganeh, Heravi, and Sawari 2015), job postings (Fu 2012), social media (Xia 2020), corporate websites (Incelli 2017;Ivorra Pérez 2014b;Ivorra Pérez and Giménez-Moreno 2018) and others, which suggests its appropriateness for other discourses.…”

Section: Metadiscoursementioning

confidence: 99%

Expressing stance in brand posts on Facebook: a cross-cultural investigation

Omar

Mahfouz

Ansary

et al. 2023

In. Lang. Cul. & Com.

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The research cross-culturally investigates the expression of stance in the Facebook posts of large multinational automobile corporations in two countries, namely Egypt and the United Kingdom. It seeks to identify the ways stance markers differ from one culture and language to another and interpret the possible influence of culture on these metadiscoursal choices. Accordingly, a contrastive analysis is performed in which the Arabic and English Facebook pages are compared. Data are collected over a period of 5.5 months yielding a corpus of 214 Facebook posts. In order to analyse and interpret the data, the study adopts Hyland's (2005) interpersonal model of metadiscourse with a particular focus on the stance category and explores the possible influence of each culture on the interpersonal markers employed using the cultural dimensions proposed by Hofstede, Hofstede, and Minkov (2010). The results of the study show that stance markers are significantly more common on the Egyptian pages. However, no striking variations are found in the general distribution of the stance markers across the various categories. While some similarities in the choice of the stance markers can be associated with the promotional genre, the results also reveal some differences dictated by the context and core values of the cultures under investigation. Hence, the findings of the study demonstrate that both culture and genre are two essential aspects that cannot be ignored when studying interactional discourse. The study has profound implications for corporations both nationally and internationally with regard to building solidarity with potential consumers and managing their corporate image in computer-mediated communications since country-specific content enhances usability, accessibility and interactivity.

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Section: Metadiscoursementioning

confidence: 99%

Expressing stance in brand posts on Facebook: a cross-cultural investigation

Omar

Mahfouz

Ansary

et al. 2023

In. Lang. Cul. & Com.

View full text Add to dashboard Cite

show abstract

“…Recognizing the fundamental purpose of language use, a range of researchers have contributed to analyzing Interpersonal meaning in various texts, some examples being advertisements ( Xia, 2020 ), and online newspaper comments ( Gómez González and Taboada, 2021 ). Various linguistic resources which realize different Interpersonal meanings in those texts have also been explored.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Various linguistic resources which realize different Interpersonal meanings in those texts have also been explored. For example, metadiscourse in Chinese WeChat public account advertisements has been found to be helpful for advertisers to build solidarity with readers and to manage corporate image ( Xia, 2020 ). Through a corpus-based approach, reportative adverbs in English have been shown to present the information discussed as well as the speaker’s position on the information ( Rozumko, 2019 ).…”

Section: Literature Reviewmentioning

confidence: 99%

A cross-cultural analysis on the Interpersonal meaning of attitude resources in Chinese and English online consumer reviews

Wang

Zhang²

2022

Front. Psychol.

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Online consumer reviews benefit not only buyers but also sellers in the virtual market place. For consumers, they can realize their attitudes to products through the various lexical attitudinal resources indicating emotion and judgment, and for sellers they act as a form of customer feedback which can enhance the relationship between buyers and sellers. In that sense they improve the operation of the market price mechanism. The purpose of this study is to investigate the Interpersonal meanings realized through the attitude resources drawn upon by English and Chinese online consumers. Based on the Appraisal System, especially the Attitude System in Systemic Functional Linguistics (SFL), this study conducts a contrastive analysis of the attitudinal resources employed by consumers in Amazon UK and Amazon China. These features are analyzed by using the UAM CorpusTool to annotate the relevant resources, with similarities and differences in the general distribution of attitudinal resources identified, and any potential underlying reasons explained. The results of this study suggest that different features and distribution of attitudinal resources are employed in English and Chinese online consumer reviews, and that more attitudinal units are involved in English online consumer reviews than in the Chinese versions. Consumers from the United Kingdom also seem to use more affect resources than Chinese consumers in their online reviews, while Chinese consumers employ slightly more judgment resources and more appreciation resources. Possible factors that may cause such differences are examined in terms of the differing contexts of cultures.

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“…As the mobile phone App WeChat has prevailed over the Chinese Mainland and become a leading communication channel for both young and middle-aged Chinese communities, numerous potential functions based on WeChat have been developed, the majority of which successfully operated in a commercial mode and generated millions of profit [1]. One of the most cutting-edge and successful examples of these applications was the WeChat store.…”

Section: Introductionmentioning

confidence: 99%

Critical Discourse Analysis of Wechat Stores’ Advertisements in Cosmetics and Skin-Care Products

Hu¹

2022

IJEH

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The WeChat moment advertisements (WMAs), which were commonly utilized to promote cosmetics and skin-care products in WeChat stores, might have an impact on how women perceive themselves, their self-esteem, and their interpersonal connections. By adopting critical discourse analysis, this study analyzed the textual features, discourse practice, and social contexts of WMAs in cosmetics and skin-care product advertisements. The results revealed that numerous contradictory ideologies existed in the WMAs. Words and sentences that indicated both closeness and distance with female customers would lead them into a puzzlement of self-value, mixing their definitions of independence and being loved. In this process of perceiving these WMAs, women might experience an inner struggle of spending money for the pride brought by skin-care and cosmetic products, which was further reinforced by the social context that reshaped women’s pursuit of beauty.

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“Loving you”: Use of metadiscourse for relational acts in WeChat public account advertisements

Cited by 12 publications

References 43 publications

Expressing stance in brand posts on Facebook: a cross-cultural investigation

Expressing stance in brand posts on Facebook: a cross-cultural investigation

A cross-cultural analysis on the Interpersonal meaning of attitude resources in Chinese and English online consumer reviews

Critical Discourse Analysis of Wechat Stores’ Advertisements in Cosmetics and Skin-Care Products

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