“…As human populations grow, their consumption of natural resources increases, producing environmental pollution, waste, and natural systems degradation (Borland, Ambrosini, Lindgreen, & Vanhamme, ; Howard‐Grenville, Buckle, Hoskins, & George, ; Kelley & Nahser, ; Panwar, Hansen, & Kozak, ; Poisson de Haro & Bitektine, ). In this setting, technology can have double‐edged effects: It can initiate goods and services that facilitate improvements to living conditions, but it also accelerates the destruction of natural environments at an unsustainable pace (Costantini, Crespi, Martini, & Pennacchio, ; Horbach, Rammer, & Rennings, ; Uyarra, Shapira, & Harding, ).…”