“…The environmentally conscious consumer is internally convinced to make a difference by challenging the status quo with actions to counter the environmental deterioration (Follows & Jobber, ), and they believe that really can be done for climate change (Bord, O'Connor, & Fisher, ), low‐carbon emission (Du, Tang, & Song, ), environmental commitment (Ling‐Yee, ), and sustainability (Peattie, ; Ramirez, Jiménez, & Gau, ). Wesley, Lee, and Kim () examined whether consumers care about social responsibility by considering the relationship of PCE, motivational attitudes, and socially responsible purchase behavior.…”