State-of-the-art digital multimedia platforms contain a powerful Very-Long Instruction Word (VLIW) processing core. To obtain optimum performance on such a platform, a media-processing algorithm should exploit all the advantages provided by the VLIW processor's architecture. This paper focuses on a method for adapting a video compression algorithm for implementation on a VLIW processor using algorithm-architecture co-design. We demonstrate the importance of our adaptation approach and show the improved efficiency of the algorithm implementation.Index Terms-Embedded compression, scalable video coding, Very-Long Instruction Word (VLIW) processor.