Hybrid multinary block codes for implementation in page-oriented holographic storage systems are proposed. The codes utilize combined phase and amplitude modulations to encode input data. In comparison to pure amplitude-or pure phase-modulated block code designs hybrid multinary modulation coding allows us to augment the storage density at an unchanged error rate. Two different hybrid modulation code designs are introduced. Experimental implementation is thoroughly discussed, especially concentrating on readout concepts. Phase-resolved readout is accomplished by optical addition and subtraction, using an unmodulated reference page. Experimental results indicate that the overall error rate is usually dominated by errors related to amplitude detection. The study suggests that capacity gains of up to 31% or 47% are reasonable when utilizing phase modulations in conjunction with binary or ternary amplitude modulation.