We report the investigation of an Alexandrite laser end-pumped by a fibre-coupled red diode laser module. Power, efficiency, spatial, spectral, and wavelength tuning performance are studied as a function of pump and laser cavity parameters. It is the first demonstration, to our knowledge, of greater than 1W power and also highest laser slope efficiency (44.2%) in a diodepumped Alexandrite laser with diffraction-limited TEM 00 mode operation. Spatial quality was excellent with beam propagation parameter M 2 ~ 1.05. Wavelength tuning from 737 -796nm was demonstrated using an intracavity birefringent tuning filter. Using a novel double pass endpumping scheme to get efficient absorption of both polarisation states of the scrambled fibredelivered diode pump, a total output coupled power of 1.66 W is produced in TEM 00 mode with 40% slope efficiency.