Low-cost Technologies for Kirana (Small) Retail: A Game Changer?

Choudhary, Vikram; Aithal, Rajesh K.

doi:10.1177/22779752221099128

Cited by 4 publications

(5 citation statements)

References 26 publications

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Section: Discussionsupporting

confidence: 93%

“…The findings indicate that most of the technologies adopted were low-cost, easy-to-use, and provided value to both the small retailers and their customers. This is in line with the previous studies on mobile app acceptance (Choudhary and Aithal, 2022;Bailey et al, 2017). These aspects are the ones which the technology provider should build into their offerings if they want a much wider acceptance.…”

Section: Implications For the Technology Providersupporting

confidence: 90%

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Factors influencing technology adoption amongst small retailers: insights from thematic analysis

Aithal

Choudhary

Maurya

et al. 2022

IJRDM

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PurposeThe present study aims to understand small retailers' current use of various low-cost technologies and the factors responsible for small retailers' adoption. Furthermore, these factors of adoption were mapped back to beliefs within the theory of planned behaviour (TPB), and an attempt was made to understand if some of the beliefs dominated over the others and their implications.Design/methodology/approachThe study takes a qualitative approach comprising in-depth semi-structured interviews and direct observation. The qualitative data were analysed through a thematic analysis to identify technology adoption factors.FindingsAmongst the various technologies (mobile apps), payment and procurement apps were the most widely used. The authors identified eight factors influencing technology adoption: the top being customer demand for payment apps and convenience and cost-saving for procurement apps. The study also highlights the role of the dominant beliefs in technology adoption, which managers could use to improve adoption rates.Research limitations/implicationsThe current study is a cross-sectional study and the sample was predominantly of grocery retailers, limiting the generalisability of the results.Social implicationsSmall retailers face stiff competition from organised retail and e-commerce platforms which threatens small retailers' existence. Small retailers' survival is vital as many people depend on the small retail sector for livelihood. Increased use of technology seems the only way for them to stay competitive and increase profitability. The study's outcome could help increase technology adoption amongst small retailers and increase small retailers' competitiveness.Originality/valueDespite the widespread presence of small retailers in emerging economies, few studies have examined technology adoption amongst them. This study is also the first to use the TPB theory in the small retailer technology adoption context.

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Section: Discussionsupporting

confidence: 93%

Section: Implications For the Technology Providersupporting

confidence: 90%

Factors influencing technology adoption amongst small retailers: insights from thematic analysis

Aithal

Choudhary

Maurya

et al. 2022

IJRDM

Self Cite

View full text Add to dashboard Cite

show abstract

“…The use of technology in traditional retailing is a well-explored topic in the literature (Shankar et al , 2021; Grewal et al , 2020; Pantano and Vannucci, 2019). Recent studies have also focused on technology adoption among small retailers (Aithal et al , 2022; Choudhary and Aithal, 2022; Adhikary et al , 2021; Kumar et al , 2019). However, resilience in the supply chain, specifically in the case of smaller retailers, has been largely unexplored.…”

Section: Literature Contextmentioning

confidence: 99%

Resilience of small retailers in facing the Covid-19 pandemic – a qualitative study

Samanta

Aithal

2023

QMR

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Purpose This study aims to understand the impact of the Covid-19 pandemic on small retailers, and their response to it, using the crisis management model. The research documents the impact and responses and attempts to identify the factors contributing to and hindering retailers’ attempts to achieve resilience. Design/methodology/approach Semi-structured interviews were used to collect qualitative data from small retailers. The interview transcripts were analysed using MAXQDA 2020 Analytics Pro data analysis software. The heterogeneity in responses to the challenges posed by the pandemic is explained using self-determination theory and diffusion of innovation theory. Findings One of the most significant impacts of the crisis was the disruption in the regular supply chain network on which the studied retailers relied for their traditional buying. The retailers increased customer services such as free home delivery and enhanced the use of technology in their shops. However, and worryingly, although the retailers faced two waves of the pandemic, the urge to plan and prepare was missing. The overall crisis can, therefore, be seen as an opportunity for small retailers to improve their responses when facing similar situations. Social implications Small retailers are part of the social fabric in many emerging economies and function as a source of employment. They have been facing challenges from organised retail and e-commerce. The Covid-19 crisis pushed them to respond, and the authors hope that they will take some cues from this disruption and become more efficient and competitive in the future. Originality/value To the best of the authors’ knowledge, this is among the first studies to map the impact of the crisis on small retailers and their response to it, drawing implications for retailers and companies and analysing the efforts made by small retailers to achieve resilience.

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“…Existing studies have showcased how innovation impacts the business models in traditional organised retailing (Sorescu et al, 2011), resulting in the overall growth of the retail industry , as well as how retail innovation can help in globalising the retailing market environment (Reinartz et al, 2011). Recently, researchers have also attempted to explore the role of technology in retail innovation (Choudhary and Aithal, 2022;Pantano and Gandini, 2017). The existing works showcasing innovations in small retailing are primarily context specific and very limited in number.…”

Section: Literature Gap and Future Research Directionsmentioning

confidence: 99%

“…, 2011). Recently, researchers have also attempted to explore the role of technology in retail innovation (Choudhary and Aithal, 2022; Pantano and Gandini, 2017). The existing works showcasing innovations in small retailing are primarily context specific and very limited in number.…”

Section: Literature Gap and Future Research Directionsmentioning

confidence: 99%

Exploring the intellectual and conceptual structure of small retail research through a bibliometric analysis

Samanta,

Aithal

2023

IJRDM

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PurposeThe purpose of this study is to consolidate the existing literature on small retail and develop a conceptual framework using thematic analysis.Design/methodology/approachThe relevant set of 224 articles has been obtained from the Scopus database by applying the PRISMA framework. Bibliometric analysis has been performed using Biblioshiny in Bibliometrix and VOSviewer.FindingsFour major themes have been identified within the conceptual structure of the small retail domain, and a conceptual framework has been developed using the interlinkages within the themes. The intellectual structure of the domain has been explored using citation analysis, co-citation analysis and bibliographic coupling. Future research directions are also identified and documented based on the thematic analysis and overall consolidation of the literature.Originality/valueThis is perhaps one of the first attempts to consolidate the published literature on small retail using bibliometric analysis.

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Low-cost Technologies for Kirana (Small) Retail: A Game Changer?

Cited by 4 publications

References 26 publications

Factors influencing technology adoption amongst small retailers: insights from thematic analysis

Factors influencing technology adoption amongst small retailers: insights from thematic analysis

Resilience of small retailers in facing the Covid-19 pandemic – a qualitative study

Exploring the intellectual and conceptual structure of small retail research through a bibliometric analysis

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