“…Indeed, cost-effectiveness of energy supply (Eshraghi, Narjabadifam, Mirkhani, Khosroshahi, & Ashjaee, 2014;Ouyang, Ge, & Hokao, 2009), and moderate growth rates of energy price (Ouyang, Lu, Li, Wang, & Hokao, 2011), negatively affect economic feasibility of energy efficiency measures. Moreover, if it is possible to deal with volatility and forecast a strong upward trend in the coming years, then the return on investments in efficient buildings significantly increases (Zalejska-Jonsson et al, 2012). Conversely, economic evaluation based on real option approach shows that uncertainty about trend of energy supply cost increases the value of waiting, so it makes more profitable and rational to postpone investments (Kumbaroglu & Madlener, 2012).…”