“…OCB-PCs stimulate the relational, functional quality between intra-organizational and extra-organizational actors (Yoon and Suh, 2003) and produce higher levels of external organizational effectiveness (Bowen and Schneider, 2014). Delighted customers via positive SVQ-PC show more positive post-behaviors (Carter et al, 2021;Suess and Mody, 2018), such as revisit intention (Lee and Kim, 2017) and recommendation to others (Um and Lau, 2018;Tsai et al, 2017). Customers' recommendation behavior from satisfied customers through environmental and functional quality dimensions (amenities), not technical quality (facilities), can improve hospital-level demand (Goldman and Romley, 2008;Goldman et al, 2010).…”