For any given integer k⩾2 we prove the existence of infinitely many q and characters χ(modq) of order k such that |L(1,χ)|⩾(normaleγ+o(1))log logq. We believe this bound to be the best possible. When the order k is even, we obtain similar results for L(1,χ) and L(1,χξ), where χ is restricted to even (or odd) characters of order k and ξ is a fixed quadratic character. As an application of these results, we exhibit large even‐order character sums, which are likely to be optimal.