A series of alkene cross-metathesis reactions were performed using a homogeneous ruthenium-based catalyst. Using this technology, a variety of functional groups can be incorporated into the bio-based starting material, methyl oleate. Transstilbene, styrene, methyl cinnamate and hexen-3-ol have all been shown to give desirable products. Using this technology, aromatics, alcohols or additional esters can be incorporated into the products. For example, the cross-metathesis reaction of methyl oleate with methyl cinnamate by the second-generation Grubbs catalyst showed 70% conversion of methyl oleate into products where half of the observed products contain an aromatic group and over one-third of the products contain an a, b-unsaturated methyl ester. This promising green route is versatile, and with an appropriate selection of starting materials, it is applicable to the synthesis of polymer precursors, industrial fluids or any other application where the upgrade of natural oils is necessary.