2021
DOI: 10.28932/jmm.v20i2.3507
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Loyalty among online food delivery customers: Extended scale of e-service quality

Abstract: Considering the contradictory finding regarding e-service quality influence toward customer loyalty in the context of online food delivery (OFD) service, we evaluate e-service quality measurement by adding an extended indicator. Our study aims to validate payment flexibility as an extended indicator and examine e-service quality influence on customer loyalty. Data were collected through an online questionnaire involving 100 OFD customers in West Java (Indonesia). The Partial Least Square (PLS-SEM) technique wa… Show more

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Cited by 7 publications
(7 citation statements)
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“…Regarding attribute 2 (Distraction in online shopping searches), also classified as regular, corresponding to the dimension “Ease of use”, Huang et al ( 2021 ) claims the distraction in online shopping affects the consumer’s attention and can negatively influence the accuracy of the product’s judgment. The “Ease of use” dimension was highly significant in the judgment of the quality of online services by consumers in the studies by Ketema and Selassie ( 2020 ) and Hernando and Gunawan ( 2021 ), and it is considered one of the main dimensions to be investigated in online quality of service surveys (Shankar et al 2020 ). It may impact online shopping service quality, purchase intention and behavioural loyalty (Goutam et al 2022 ).…”
Section: Discussionmentioning
confidence: 99%
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“…Regarding attribute 2 (Distraction in online shopping searches), also classified as regular, corresponding to the dimension “Ease of use”, Huang et al ( 2021 ) claims the distraction in online shopping affects the consumer’s attention and can negatively influence the accuracy of the product’s judgment. The “Ease of use” dimension was highly significant in the judgment of the quality of online services by consumers in the studies by Ketema and Selassie ( 2020 ) and Hernando and Gunawan ( 2021 ), and it is considered one of the main dimensions to be investigated in online quality of service surveys (Shankar et al 2020 ). It may impact online shopping service quality, purchase intention and behavioural loyalty (Goutam et al 2022 ).…”
Section: Discussionmentioning
confidence: 99%
“…Recent research on the quality of electronic services is concentrated on e-banking as described in the articles by Mujinga ( 2020 ); Li et al ( 2021 ) and Egala et al ( 2021 ). However, with the increase in food delivery services in the pandemic, this niche has also become of academic interest, as reported by Belanche et al ( 2021 ); Uzir et al ( 2021 ) and Hernando and Gunawan ( 2021 ).…”
Section: Theoretical Backgroundmentioning
confidence: 97%
“…Based on the fuzzy multi-criteria decision-making approach, [ 3 ] revealed that when evaluating online food delivery platforms, factors that are playing a major role for final customers (consumers) are the delivery speed, online service level, fulfilment of orders, convenience of payment, and the delivery cost. The authors [ 36 ] further confirm the influence of the food delivery platform service quality on customer loyalty, claiming that key factors to refrain loyalty of current customers is suitability and similarity between performed and delivered orders and displayed images on the application.…”
Section: State Of Artmentioning
confidence: 91%
“…Therefore, understanding e-commerce service quality and what consumers perceive about web-based interactions is critical. Hernando and Gunawan (2021); Ray et al (2019) claimed that a positive delivery experience influences the intention to use online food delivery services. Hence, delivery service quality predicts a customer's satisfaction with mobile food delivery applications.…”
Section: E-service Qualitymentioning
confidence: 99%