Loyalty in the supermarket

Vieira, Valter Afonso; Damacena, Cláudio

doi:10.1590/s1807-76922007000300005

Cited by 5 publications

(1 citation statement)

References 39 publications

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“…It is a judgment that a product or service feature provided (or being providing) a pleasurable level of consumption‐related fulfillment, including levels of under or over fulfillment (Oliver, 1997, p .13). Satisfaction contained 3‐items suggested by Vieira and Damacena (2007). Store loyalty is the intention to buy at the same place again, or customer retention rate (Baker et al ., 1992).…”

Section: Studymentioning

confidence: 99%

Visual aesthetics in store environment and its moderating role on consumer intention

Vieira

2010

J of Consumer Behaviour

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The paper goal is to answer the following questions: What are the factors of centrality of visual aesthetic design (CVSA) in store environment? What factor explains better the construct? Is there a relationship between CVSA and consumers' intentions, such as loyalty, satisfaction, minutes, item, and $ spent inside store? What is the moderating role of store visual aesthetic design on consumer intentions? The research design was a 2 Â 2 design, between subjects, which we manipulated store arousal (high vs. low) and CVSA (high vs. low) in two studies. The findings supported the theory that there are three CVSA dimensions; that there is a positive relationship between CVSA and consumer satisfaction, loyalty, items bought, minutes visiting the store, and $ spent; and that high (vs. low) CVSA consumers were more discriminating in their intentions, when the environment had a high arousal. The original value is to support the notion that consumers also evaluate, beyond products, visual aesthetic components in retail and that it plays a moderating role on consumer intention. Visual aesthetics in store environment and consumer intention 369Note: Extraction method: principal axis factoring; oblimin with Kaiser normatization; Kaiser-Meyer-Olkin ¼ 0.85; Bartletts Test ¼ 1194 (d.f. ¼ 55); lowest communalities response1 ¼ 0.41; eigenvalues ¼ 5.87; 1.26 and 1.02; factor correlation between factor 1 and 2 ¼ 0.51; factor 1 and 3 ¼ 0.55 and factor 2 and 3 ¼ 0.44. Visual aesthetics in store environment and consumer intention 373Note: Extraction method: principal component analysis; varimax with Kaiser normatization; Kaiser-Meyer-Olkin ¼ 0.81; Bartletts Test ¼ 515 (d.f. ¼ 55); lowest communalities response1 ¼ 0.49; eigenvalues ¼ 4.51; 1.36 and 1.09; factor correlation between factor 1 and 2 ¼ À0.51; factor 1 and 3 ¼ 0.34 and factor 2 and 3 ¼ À0.33.

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Section: Studymentioning

confidence: 99%

Visual aesthetics in store environment and its moderating role on consumer intention

Vieira

2010

J of Consumer Behaviour

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Profiling Online and Physical Supermarket Customers Using Factor and Clustering Methods

Matta,

Stalidis

2024

Smart Innovation, Systems and Technologies

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Encouraging consumer loyalty: the role of family business in hospitality

Veloso

Magalhães

Sousa

et al. 2021

JFBM

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PurposeThe aim of this paper is to understand the importance of consumer loyalty in the specific context of Hotel Family Business. This study proposes a conceptual model to examine how perceived service quality and corporate social responsibility (SCR) influence guest satisfaction and loyalty, and also how they relate to corporate image, perceived value and price.Design/methodology/approachThrough the structural equation model (SEM), a research model was proposed to examine SQ and CSR affect satisfaction and loyalty to the Douro Family Hotel and also, how they interact with corporate image, perceived value and price. The main purpose is to analyse the drivers of guest loyalty and its importance for the development and sustainability of family hotels in Douro (Portugal).FindingsThe results of the study indicate that CSR and SQ perceived by the guest have a direct and positive effect on guest satisfaction and loyalty to Douro family hotels. These variables are also determinants of the perceived value, corporate image and price.Research limitations/implicationsThe sample is restricted and obtained by the convenience technique, but with sufficient size for the application of the structural equations model. However, the results obtained cannot be generalised to all hotels or contexts, as they only reflect information on family hotels in the Douro.Practical implicationsFamily businesses are a substantial share of the European economy, from the industrial sector to the services industry, including also hospitality. In Portugal, family businesses likewise play a key role, both in terms of wealth creation and job creation.Originality/valueThese findings provide knowledge to family hotels on how they should implement a CSR policy that promotes service quality, corporate image and guest satisfaction, and therefore their loyalty and the competitiveness of the family hotel business.

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Loyalty in the supermarket

Cited by 5 publications

References 39 publications

Visual aesthetics in store environment and its moderating role on consumer intention

Visual aesthetics in store environment and its moderating role on consumer intention

Profiling Online and Physical Supermarket Customers Using Factor and Clustering Methods

Encouraging consumer loyalty: the role of family business in hospitality

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