“…Investments in socially responsible activities may have internal benefits by helping a firm to develop new resources and capabilities which are related to know-how and corporate culture. Moreover, as (Coelho, Branco, & Rodrigues, 2006)point out, "socially responsible employment practices such as fair wages, a clean and safe International Journal of Environmental, Sustainability, and Social Sciences ISSN 2720-9644 (print); ISSN 2721-0871 (online) https://journalkeberlanjutan.com/index.php/ijesss working environment, training opportunities, health and education benefits for workers and their families, provision of childcare facilities, flexible work hours and job sharing, can bring direct benefits to a firm by increased morale and productivity while reducing absenteeism and staff turnover. As well as productivity benefits, firms also save on costs for recruitment and training of new employees".…”