The Gus Schumacher Nutrition Incentive Program (GusNIP), funded by the U.S. Department of Agriculture (USDA) National Institute of Food and Agriculture (NIFA), is a federal program designed to address financial barriers to fruit and vegetable (FV) purchases among consumers with a low income by using financial incentives. To further strengthen both nutrition incentive (NI) and produce prescription (PPR) GusNIP projects, the GusNIP Nutrition Incentive Training, Technical Assistance, Evaluation, and Information Center (NTAE) and its Nutrition Incentive Hub offer Capacity Building and Innovation Fund (CBIF) awards to GusNIP grantees and their partner organizations. The present study applies multiple methods to systematically understand the types of resources requested by CBIF applicants to expand the capacity and impact of their NI and PPR projects by rigorously analyzing the CBIF proposals submitted from 2020 to 2022. Applicants (N = 130) requested funds to build capacity and innovation around one or more domains: leadership and staffing (n = 72); communications (n = 67); diversity, equity, and inclusion (DEI; n = 57); and technology (n = 42). Three significant qualitative themes emerged around future needs: (1) staffing and technology to streamline applicants’ projects; (2) training, resources, and funding to enhance DEI in their projects; and (3) improved NTAE support, including improvements to the CBIF funding mechanism. Findings from this study can increase awareness about the capacity building and innovation needs of NI and PPR projects for the NTAE, policymakers, and funders to consider when supporting healthy food financial incentive projects.