2019
DOI: 10.1007/s11156-019-00805-8
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Lucky lots and unlucky investors

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Cited by 5 publications
(1 citation statement)
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“…In Mandarin Chinese, for example, the number “four” has a similar pronunciation as “death”, while the number “eight” sounds like a word for “wealth.” Research has shown that in China, hotel rooms with “eight” in the price received higher ratings, and stock traders decided more quickly and were more likely to purchase lots ending in the number “eight” [ 7 , 8 , 9 ]. The association of these numbers with their connotational homophones is similar to the respective fame and infamy of lucky “seven” and unlucky “13” in Western culture.…”
Section: Introductionmentioning
confidence: 99%
“…In Mandarin Chinese, for example, the number “four” has a similar pronunciation as “death”, while the number “eight” sounds like a word for “wealth.” Research has shown that in China, hotel rooms with “eight” in the price received higher ratings, and stock traders decided more quickly and were more likely to purchase lots ending in the number “eight” [ 7 , 8 , 9 ]. The association of these numbers with their connotational homophones is similar to the respective fame and infamy of lucky “seven” and unlucky “13” in Western culture.…”
Section: Introductionmentioning
confidence: 99%